Fifty-one years ago some genius at the Pirelli tire company decided to up the brand’s public profile by producing a high-end, high-fashion, super-exclusive “corporate freebie” calendar, to be shot by the most influential photographers of the time, and include the sexiest women of the moment. Sure. Why not, right? How do you sell more tires? Sexy photos of beautiful women, of course.
Sharp was on hand at the invite-only unveiling in Milan to welcome this year’s calendar—photographed by the illusive (like, Bill Watterson illusive) and exclusive Steven Meisel, known for his powerful portraits and reserved personality—and make the rest of the world extremely fucking jealous by rubbing shoulders with some of the world’s sexiest women, including Isabeli Fontana, Sasha Luss, Candice Huffine and Gigi Hadid. (Check out our Instagram for some behind-the-scenes images.)
2015’s unifying theme is latex, which each of the women are wearing in some form or another. The result is an ultra-modern pin-up calendar that you’ll never want to take off the wall. That is, if you manage to snag yourself a copy in the first place.
You could keep reading these words, or you could do yourself a favour and watch the video below and then click through the image and video gallery of this year’s models…. Be warned, the images are pleasantly and artfully Not Safe For Work.
What are you still doing here? Go on!