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Dana Lee Wants to Reinvent Your Casual Wardrobe — You Should Let Her

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Young Dana cherished the gems she found like old uniforms, scrubs, and coveralls. Inspired by their utilitarian design, she’d alter and integrate them into her daily wardrobe. She kept the habit up through high school and into a fashion design program at Vancouver’s Kwantlen University, where she incorporated that simplicity into her own designs. “There were no frills,” she says of her pieces. “You can do more with them and not have things look so contrived.”

The narrower breadth of men’s fashion, with its slimmer range of essentials, was a perfect fit for her stripped-back philosophy, allowing her to focus on the details she found most essential. Her line is stocked with staples in leisurely tones: clean henleys with contrast sleeves, a wide range of button-downs that all pair equally well with her relaxed walking shorts in fair weather or a classic black mackintosh in foul. And fear not, aspiring peacocks. There’s the occasional flair piece, too, like a midcentury-inspired tropical button-down with a squiggly yellow print, a highlight she includes in nearly every collection with varying patterns and colours.

This month Dana is releasing an all-star lineup of her past and current seasons, indispensable basics, all in white, like her Double Needle tees and tank tops, twill-sleeved tees, tropical shirts and smart chinos. More chromatic customers can browse her earlier collections online to mix in some colour.

Dana’s pieces are meant to be worn, washed, repeat. She’s got no time for fuss. “The guys that have always captured my attention are natural, effortless,” she says. It’s the difference between looking good and knowing it, and looking good without giving a damn. So let Dana do the heavy-lifting in your quest for casual success: style begins with simplicity, and with a couple of her pieces in your closet, you’ll be well on your way.

Lookbook/Product Images Courtesy of Dana Lee
Designer Portrait by Grady Mitchell
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