This Just In: Abercrombie & Fitch Doesn’t Suck Anymore
Drake may have already claimed Summer Sixteen as his own, but Abercrombie and Fitch is banking on it to help revive the flagging American brand. The season plays host to A&F’s first collection under the creative direction of Aaron Levine (he was responsible for Club Monaco’s stylish makeover), who has ditched the shirtless, musclebound men in favour of the brand’s more rugged history as a sporting goods outfitter.
Levine has introduced roughed-up knits, washed denim and an earthy colour palette, while also updating popular staples, like the soft henleys and cargo shorts, with slimmer and trimmer cuts and the removal of the once-ubiquitous Moose logo. The true standout piece, though, is the suede bomber (a collaboration with Golden Bear in San Francisco), which actually wouldn’t look out of place on Drizzy.
Peep the full collection in the slideshow below, and don’t feel ashamed if it makes you want to shop at A&F again — that’s the whole point.
