You know how paranoid new parents always go overboard on the child-proofing, slapping soft, rounded foam covers on every remotely sharp angle in sight? Well, if I were a betting man, I’d wager someone on Mercedes-Benz’s design team just had a baby.
Unveiled earlier today at the Shanghai Motor Show, the Concept A Sedan is our first glimpse at Mercedes’ new overarching design philosophy. In short: strong and angular is out, smooth and rounded is in.
“Our Concept A Sedan shows that the time of creases is over,” Gorden Wagener, [Mercedes parent company] Daimler’s chief design officer, told the press. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”
“Sensual Purity,” eh? That is, uh, wow. No comment, I guess. What I can say is that this is indeed a very dope looking car. It might avoid hard lines and angles like the plague, but there’s still something unequivocally mean and rousing about its overall aesthetic. The Concept A’s Panamericana grille is borrowed directly from the AMG GT, its roof is a full-length pane of panoramic glass, and its headlights are coated in ultraviolet paint that’ll glow in different colours depending on the light around them.
It’s hard to predict how much of this current look will be retained when the next generation of Mercedes eventually hits the production line, but it’s got us hyped about the German automaker’s design future either way. One thing we’re pretty certain of, though? These things will probably be safe as hell for your kids to ride in.