If you’re like most dudes, you don’t put much thought into your underwear. It’s hidden from most the world anyway, so what does it matter what you’re rocking down there, right? Wrong.
Forget about fashion for sec — a quality pair of drawers can transform how you feel on the daily. And in the premium underwear game, SAXX is king. For those of you who haven’t yet heard of this breakthrough in undergarment technology, it’s time to did yourself (and your boys) a favour.
After countless years on minor league baseball diamonds, Kelowna, BC’s Trent Kitsch — eventual SAXX founder — was determined to put an end to inner-thigh chafing. From this, the BallPark Pouch was born — a hammock shaped pouch that keeps all your equipment in place thanks to the parallel mesh paneling that prevents skin-against-skin rubbing right around the area the matters the most.
While most underwear companies place the raised-thread seams against the body, Kitsch worked with seamstresses and designers to create an innovative Flat Out Seam that flips the script: the flatter, softer side of the seam is on the inside of each pair of SAXX. The result? Frictionless, barely-there comfort. Slip these on and you’ll feel like a rockstar. It’s like wearing underwear for the first time.
SAXX’s slogan is “Life Changing Underwear.” Which sounds ludicrous. Until you actually try them.