You might’ve noticed that today’s male icons seem to have an aversion to the barbershop — see Kit Harrington, Jake Gyllenhaal, or, occasionally, Tom Hiddleston. Their secret? Keeping their longer locks at a manageable medium length (this isn’t the time to go full Harry Styles — even he trimmed back recently), and remaining unfussy thereafter. What you’ll need to pull it off is the right product. You’re looking for a cream, not a hard gel or pomade — something with a medium hold that’ll keep your hair soft and shiny, allowing gravity and your own ceaseless swagger to do the rest of the work. We recommend American Crew’s Fibre Cream, which is designed to keep your hair looking textured, relaxed, and shiny without looking greasy.
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