Cars, watches, smartphones. It is easy for men to find themselves heavily invested in any of these industries — enthusiastically speculating about which new features might appear in next year’s models, or reciting engine specs and processor speeds as though they’re sports stats.
But another everyday feat of engineering is just as worthy of its own cult following: the Gillette razor. No, seriously. Look down at your trusted grooming tool and you’ll find countless innovations that are as high-tech as anything inside a speedy convertible. In fact, some of Gillette’s razors include more weld points than an automobile.
What’s more, upgrading your razor each year is a lot easier on the wallet than annual replacements of your smartphone or car might be — especially now that Gillette has lowered prices of its Fusion and Fusion ProGlide cartridges across Canada.
And sure, you might not feel naturally inclined to obsess over a razor’s ingenious intricacies, but Gillette’s lab-coated scientists do. Take the handles on the company’s razors, for example. They’re based on 3-D motion analysis to deliver the most ergonomic grip. As for the blades? Those are coated in an intriguing “secret sauce” behind closed doors at Gillette’s World Shaving Head Quarters in Boston. Add to the equation comfort guards that pull skin taut and friction-reducing lubricating strips, and you have the makings of one seriously compelling gadget.
Things get particularly advanced in the company’s top-tier models. Gillette’s Fusion ProGlide — now available with more affordable blades than ever — incorporates a pivoting mechanism that twists and turns to handle the tricky curves and contours of the jaw line.
But it’s not just the company’s top-of-the-line models that are full of cool breakthroughs. Gillette’s commitment to trickle-down tech ensures its more affordable products are also worthy of a closer look. One of its single-use models, the Sensor 3, was recently redeveloped to incorporate skin-guard springs that help blades dip backwards to better navigate bumps and avoid snags. Essentially, it’s a sports car engine installed in an affordable sedan.
Take the time to notice these fine details, and a trip to the drug store to investigate today’s latest Gillette razor models could very well become as high-adrenaline as a visit to an automobile showroom.