How Did Jordan Peterson Get So Big?
Peterson’s backers will argue the 12 Rules For Life author’s fame is due to his tell-it-like-it is brilliance. They’re not wrong, but they’re also not right. The psych prof turned self-help guru markets himself as a rebel academic, but truthfully, he’s not exactly respected within the Ivory Tower. (He’s been condemned by the U of T Faculty Association, and that’s his home turf.) Rather, his Western chauvinism has struck a nerve with angry white dudes, who pay him an estimated $11,000 monthly in crowdsourced funds. It’s not what we’d call brilliance, but hey, that’s in the eye of the beholder.
