Sharp magazine launches April 21st 2008!

Sharp magazine launches April 21st 2008!

By Lisa Bucher

CANADA’S ONLY NATIONAL MEN’S LIFESTYLE MAGAZINE LAUNCHES TODAY

Sharp magazine and Sharpformen.com offer lifestyle solutions for Canadian men

TORONTO – April 21, 2008 – Today marks the distribution of the first issue of Sharp, Canada’s only national luxury lifestyle publication for ambitious and successful men. Targeted at men aged 25-54, who value intelligence, style and sophistication in their personal brand, Sharp is published six times per year and is distributed with 150,000 selected copies of the Globe & Mail. Starting in June Sharp will reach a new targeted premium audience with Air Canada’s Maple Leaf lounges.

“Sharp aims to serve a variety of interests through a stylish environment that delivers informative and entertaining content relevant to Canadian men,” says Michael La Fave, Editorial Director and Co-founder. “Our commitment to national distribution and representation will establish a higher standard for Canadian men’s magazines. Feature editorials that span from hard-hitting exposés to strategies for living well are supplemented by content about luxury automobiles, travel, fashion and technology.”

“Compelling design, premium content and targeted circulation are the cornerstones of magazines published by Contempo Media,” says John McGouran, Publisher and Co-founder. “Our core team has over 50 years of combined expertise, a proven creative vision and a track record of increasing awareness, demand and audience. We are excited by the early support we’ve experience at Sharp. The message is clear…this is a product that Canadian men and marketers both need and want.”

Sharp’s first cover touts Leo Rautins, coach of the Canadian National Basketball Team, as “The new captain Canada”. Rautins, Raptors commentator and a former NBA player, shares his views on our chances at the Olympics, career decisions and parenting. Every issue of Sharp will seek out and celebrate successful Canadian men.

Unlike many of its competitors, Sharp is not simply about stuff. It delivers helpful editorial for living life to the fullest and with 100-pages of content, Sharp has something for everyone. First issue highlights include ‘The Guide’, a 35-page section that covers health and wellness, music, entertainment, alcohol, recipes, style tips and gadgets. Interviews with Indiana Jones: The Kingdom of the Crystal Skull star Cate Blanchett, celebrity chef Jamie Kennedy and Toronto-born NATO spokesperson James Appathurai present unique perspectives on balance, sustainability, family and success. Insightful features of social significance and global scope, such as the “Coltan and the Congo” piece – a feature about the conflict resource we’re all guilty of buying – highlight our impact on the world and its impact on us.

Along with the glossy, high-quality print product, Sharp offers its readers and advertisers an integrated online presence with the latest in multimedia presentation, user-generated content and social network integration.

As a media and communications company, Contempo Media Inc. offers print and online marketing solutions and custom-published magazines designed to address specific corporate messaging strategies.

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