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Free Style Guide

Style, Gear, and Culture for days.

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Jamie Dornan, the Man of Your Wife's Dreams, Is the New Face of Boss The Scent

Fifty Shades of spray.



The Manual

What Are the Rules Governing Fragrances in the Office/Bar/Public?

Easy on the spritzes there.


Let Ralph Lauren's Newest Fragrance Model Teach You How to Smell Better

Luke Bracey knows a thing or two about pulling off a scent.


These Perfumers Will Make You Your Own Personalized Scent

Smell more like yourself.


6 Colognes That'll Make You Virtually Irresistible

Unless your personality gets in the way, that is.

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Get to Know Michel Germain, Canada's Master of Fragrances

He wants you to smell like your mother's home cooking.