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Free Style Guide

Style, Gear, and Culture for days.

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The Manual

What Are the Rules for Ripped Jeans?

Just out for a rip are ya bud?


Why Don't Clothes Fit Like I See Them Fit in the Magazines?

It's 👏 All 👏 About 👏 the 👏 Fit 👏


Suit Jackets Don't Have to Be So Boring

Use this striped blazer from Tiger of Sweden as inspiration. Or better yet, just get this one.


5 Menswear Brands That Are More Canadian Than Bagged Milk

Made in Canada.


Gucci's Pre-Fall 2017 Campaign Is for the Soulful Prepster

Inspired by the soul scene of the ’60s.

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The 66 Best Street Style Looks at Milan Men's Fashion Week SS18

Italy's fashion capital shows you how to dress this summer.