Meet Nolan Daniel White: Social Media’s Menswear Tastemaker

Ben Kriz April 30, 2025

A realization hit Nolan Daniel White, 23, in high school, when clothes became more than just fabric — they became a way to shape identity. “I figured, hey, maybe people will see me in a certain light if I dress a certain way.”

Now one of menswear’s most prominent creators, White has built his following by blending education with experimentation. If you have even a passing interest in fashion or menswear, you’ve probably seen him in your feed: the bespectacled, baby-faced, ginger style wunderkind putting you on to what’s new in men’s fashion and showing you how to get dressed.

White is part of a new wave of menswear influencers — self-taught, digitally fluent, and learning by doing. From flipping streetwear on Grailed to breaking down tailoring on TikTok, his journey proves that style today is about experimenting, sharing, and figuring it out in real time. His youthful look isn’t a hurdle to his authority — it’s part of why people trust him. His audience isn’t looking for advice from an old-school menswear expert; they want guidance from someone who looks like them.

“I like playing a bit of a character when I get dressed up.”

Nolan White

Growing up in Windsor, Ontario, he felt stuck. Fashion became his escape. He devoured YouTube video essays, scoured Grailed and eBay for Supreme and BAPE, and flipped pieces online, gaining an early education in the resale market.

When he moved to Kingston, Ont. to study economics at Queen’s University, he figured he was done with this phase of his life. “Time to get a stable job,” he thought. Then, the pandemic hit. With nothing else to do, he found himself back on eBay, shopping again, and soon after, experimenting with TikTok. A simple habit — posting daily outfits — quickly turned into something bigger. “Back in 2021, it was a lot of very basic style content — hot dude puts on Zara,” he says. Seeing an opportunity, he leaned into educational content, filling a gap on the platform. “I realized this might actually be a viable career, doing something I was passionate about and connecting with people.” As his audience grew, so did his opportunities. He met new people, attended New York Fashion Week, finished his degree a year early, and moved to Montreal to focus on content full time.

That willingness to put himself out there has led to unexpected opportunities, including catching the attention of Aaron Levine, a veteran menswear designer who has worked for big industry players such as Madewell, Abercrombie & Fitch, and Aimé Leon Dore. Levine followed White based on his content, and they connected over cars. Then one day, out of the blue, Levine messaged him with a big question: what do you want to do with your life? Sensing White’s passion and natural curiosity, Levine invited White to work for him and assist on various projects.

“Nolan is one of the purest guys I’ve met in this industry. We’ve become friends, we’ve crashed on each other’s couches, I look at him as a little bro.”

Adam Appugliesi, founder of Libero

White warned him that he didn’t have any actual experience in the industry, but Levine didn’t think that mattered; after all, he didn’t have a traditional career path either. White joined the team and quickly began to listen, learn, and lend his perspective. “He’s like Mr. Miyagi,” says White. “Something Aaron’s always taught me is that you can’t do anything without the team. The glory is all on the team, and I totally agree with that.”

For Adam Appugliesi, friend, collaborator, and founder of Toronto menswear label Libero, White represents somebody who is carrying the sartorial flame for the next generation of men in the game. “Nolan is one of the purest guys I’ve met in this industry. We’ve become friends, we’ve crashed on each other’s couches, I look at him as a little bro. To know menswear and who is contributing to conversations in it is to know Nolan.”

Now, with a growing audience and deepening industry connections, White isn’t just making content — he’s become a meaningful voice in the evolving world of menswear. Through the lens of Spring/Summer collections and White’s own vintage pieces, the menswear expert guides us through the style sensibilities that every man of every generation can live by.

Look One

“I wanted these looks to represent different facets of my style. I usually start with a hero piece. This Hermès calfskin overshirt with the horse is a pretty bold runway piece, but I felt like I could make it work for me. I wanted to take this cool, slightly casual jacket and give it a more formal edge.”

Look Two

“This is probably my favourite look — I like playing a bit of a character when I get dressed up. It’s very ‘sleazebag hanging on the Riviera.’ I don’t usually wear a scarf like this, but I thought, why not go for it? The oversized overcoat draped over the shoulders added to the drama. Just a ton of fun.”

Look Three

“This look feels very 2025, but with a mix of tailoring and casual elements that I felt really comfortable in. I think it represents where my style has been, though not necessarily where it is now. It’s an archaeology professor vibe.”

Look Four

“A going-out look with some black — something I’m getting more into. It’s fun to dress a little sexy sometimes, and this outfit captured that. It has a Tom Ford or Hedi Slimane feel. I love a black blazer, even though not many guys tend to go for it, since people often say black suits are for funerals. But paired with selvedge denim, it felt fun.”

Look Five

“This look is a relaxed take on ’80s tailoring — something I’d wear out kind of anywhere. I’ve really been into it lately. The charcoal grey button-up, paired with the bag, black belt, and black shoes, gives it a moody feel — kind of Richard Gere in American Gigolo. I’ve really enjoyed playing around in that world of ’90s Armani.”