For the second year in a row, this holiday season will be dominated by a film franchise with a massive hold over the zeitgeist: Wicked.
Wicked: For Good, a follow up to part one and an adaptation of the second act of the stage musical, has broken its previous box office records, bringing in hundreds of millions of dollars worldwide. Naturally, brands are capitalizing on the mega fandom. In total, 400 brands have partnered with the Wicked franchise, from Dawn dish soap to LEGO. Among the partnerships are popular clothing and home good brands who have released their own take on all things OZ.
We’ve rounded up some of the best design collaborations to check out when shopping for the musical fanatic in your life. With plenty of green, pink, and black themes to play with, there are a variety of ways to celebrate the release of Wicked: For Good.
Pottery Barn
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For your favourite homebody, Pottery Barn has released a collection of Wicked-inspired bedding, decor, dishware and bathrobes. Go Elphaba green, Glinda pink or Ozian gold to represent your favourite characters in the film.
Le Creuset
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Bring the magic of Wicked to your favourite home cook’s kitchen. Le Creuset has released special-edition cast-iron dutch ovens in emerald green and baby pink, each with a witch embossed on the lid. Separately they bring a pop of colour to a stovetop. Together, they form a matching set, with Elphaba and Glinda facing each other side-by-side.
Roots
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The classic Canadian brand has partnered with the film’s marketing team to create a colourful take on all things Oz. From cardigans featuring detailed illustrations of Munchkin Land to ball caps with intricate poppies, each piece is a cozy nod to the film.
Cambridge Satchel
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The British handbag designer has launched a special Wicked: For Good collection that combines craftsmanship with whimsy. Handbags, clutches, wallets and keychains, all made with sustainably sourced leather, take on the moody colours of Elphaba and the pastels of Glinda—mix and match items for the perfect combo.
GAP
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For its collaboration with the film, GAP has released a line of loungewear and kids clothes with a hint of sparkle. Wicked fans of all ages can choose Glinda-inspired light periwinkle items—including matching sets—or all black for Elphaba.
