There are certain references that people in the Men’s Interest industry will repeatedly make. James Bond is one, of course. Ditto anything related to Steve McQueen (the actor, not the British director—though his films are great). One that gets used more than it probably should is American Psycho. Because the central character of that film and book represents a specific Master of the Universe-type, we reference Patrick Bateman’s grooming routine, his exercise regimen, and his style, ignoring that Brett Easton Ellis meant him to be satirical. Plus, the character is a murderer. But, then again, so is James Bond.
I mention this as a caveat because, despite all this, I’m about to reference American Psycho. It’s the scene where he and his Wall Street colleagues are comparing business cards, each trying to outdo the other. The joke, of course, is that all the cards basically look the same.
I bring this up because Sharp has a new website, and we’re really proud of it. It’s beautiful, premium, and unlike anything else you’ll find from a Canadian magazine—just like Sharp itself. While this is changing, magazines have often treated their websites primarily as a kind of business card—a way for readers to reach them, and get a sense of what they do without digging into the actual publication. Our old website worked fine in that regard for the past few years, but it was time for an upgrade.
But this upgrade isn’t just a visual one — though it is that, too: I mean, did you see our cover page? It’s beautiful (and that’s not only because it’s at present featuring the lovely Priyanka Chopra). We’ve also upgraded our content, our very philosophy. You’ll find more exclusive content than ever before, from interviews to the latest cultural news you need to know. It’s still a calling card for what Sharp does, but it’s so much more. It’s an essential destination, all by itself.
Take a look around. Enjoy the responsiveness, the look and above all the content. And if you like it, know that these Sharp people also put out a magazine, too.