How Philips Used Modern Design and AI to Revolutionize Oral Care

SHARP & Philips

Among the objects you rely on every day, you probably don’t give much thought to your toothbrush. Important not just for keeping your pearly whites sparkling and your breath fresh, using the right toothbrush is essential for maintaining good oral health. Fortunately, Philips has been hard at work creating the ultimate toothbrush, and the Sonicare 9900 Prestige represents their greatest advancement so far.

Redesigning a familiar object like a toothbrush takes both creativity and technical know-how, but Philips hit all of the right notes with the new Sonicare 9900 Prestige. From a sleek, contemporary design to advanced technology that adapts to your brushing style automatically for optimum performance, it might be the smartest (and sharpest-looking) toothbrush ever.

For a start, the Philips Sonicare 9900 Prestige vastly improves upon the performance of a manual toothbrush. With Sonicare’s sonic technology, enjoy healthier gums and an exceptionally fresh and clean-feeling mouth thanks to the 62,000 bristle movements and dynamic fluid action. Switching between brush heads is old news. The new Premium All-in-One brush head is Philips Sonicare’s all-time best and the only thing you need to achieve cleaner, whiter teeth and healthier gums. This does everything.  Removing up to 20x more plaque, providing up to 15x healthier gums and up to 100% less stains in less than two days when compared to a manual toothbrush. 

In addition to these features, the Sonicare 9900 Prestige uses SenseIQ, an AI-powered technology, to provide an exceptional level of oral care. SenseIQ optimizes your experience by sensing pressure, motion, and coverage up to 100 times per second, adapting to your brushing style in real-time, and adjusting intensity when it senses you’re pushing too hard. Download the Philips Sonicare app to your smartphone and you’ll get real-time guidance, progress reporting, personalized brushing recommendations, and auto-syncing, even if you’re brushing offline without the app open. 

Not only is the Sonicare 9900 Prestige designed to keep your smile looking great, it’s also meant to look just as good on your bathroom counter, with a compact, streamlined look, a choice of three colours, and upgraded premium materials. At 18mm shorter than its predecessor, it features a single integrated power button to keep things smooth and clean, and a frosted stand for elegant charging. Because you’ll never want to be without your Sonicare on the road, it’s more compact than previous versions and comes with an elegant and compact travel case in vegan leather, making it easy to grab and go.

If all of this makes it seem like a lot of effort went into the design of the Sonicare 9900 Prestige, you’d be right. You may not give much thought to the humble toothbrush but, thanks to the hardworking designers at Philips, you don’t have to. 

Learn more about the Sonicare 9900 Prestige here.