The words “sustainable fashion” likely call to mind nauseating visions of scratchy hemp shirts and flip-flops made from recycled pop bottles. Mercifully, though, all those hippie-ish, new age-y associations are about to get supplanted by a wave of clean, contemporary, supremely wearable goodness.
Miik Men, a just-launched Toronto menswear line, deals exclusively in smartly updated wardrobe requisites that are produced locally from the finest, custom-milled sustainable textiles. The label’s debut capsule collection is a well-curated assembly of preposterously soft, perfectly tailored luxury tees, polos, button-downs, hoodies and jackets that you’ll feel damn good wearing for reasons aesthetic and ethical alike.
“We want local, we want quality, we want to be able to monitor every step of the process from thread to hanger,” Susan Cadman, the label’s president, says. “We’d rather sell one t-shirt to someone that’s going to last them five years than sell them six t-shirts that’ll fall apart after a month.”
Handsome-as-hell essentials that are as green as David Suzuki and will stand the test of time? Doesn’t get much better than that.
Check out the gallery below for a closer look at Miik Men’s stellar new collection of “unconventional essentials” and a tour of the label’s Queen West design studio.