Nissan’s Heritage Collection is a living museum of more than 500 cars dating back to the brand’s first model in 1947. It’s well worth a visit next time you’re in Japan, but don’t go expecting a museum like those architecturally-significant brand cathedrals BMW, Porsche and Mercedes-Benz built in their hometowns. Instead, Nissan’s Heritage Collection is located in an ordinary low-rise industrial warehouse on the outskirts of Tokyo. The building is humble, but its contents are anything but.
Stepping inside we couldn’t believe our eyes. Here in this anonymous warehouse is an automotive treasure trove to make anyone raised on racing games like Forza or Gran Turismo go weak in the knees. Fans of Nissan’s GT-R wouldn’t even know where to begin. Devotees of Nissan’s cult-favourite Z cars would have a field day. Us? Above all, we appreciate the daring, unafraid and unapologetic weird-streak that runs through Nissan’s entire back catalog. (Shoutout to the Nissan Juke and Cube, both criminally underappreciated and influential designs.)
“We have been a challenger for a long time, competing with bigger, stronger competitors.”
Ryuji Nakayama, manager of Nissan’s Heritage Collection.
“Nissan is always a pioneer, always entering a new category or new technology,” said Ryuji Nakayama, who has managed Nissan’s Heritage Collection since 2011. “And also we are passionate for driving, for high performance. We have been a challenger for a long time, competing with bigger, stronger competitors,” he added.
Nakayama wouldn’t go so far to say Nissan is a David figure in the auto industry, not exactly. But Nissan is certainly not among the Goliaths and yet it routinely goes toe-to-toe with them, often managing to hold its own, or better, on racetracks the world over.
Take the GT-R, for example. It began as a humble family sedan but it went on to annihilate every competitor that lined up against it on racetracks the world over. The GT-R dominated the Australian Touring Car Championships so completely — winning the 1991 and 1992 instalments of the beloved Bathurst 1000 endurance race — that the series’ organizers changed the rules to effectively outlaw the Nissan. It was local Australian reporters who gave the car its Godzilla nickname.
These and other giant-slaying racecars pictured here serve as a visual reminder of what makes Nissan, Nissan.
Photos by Hiroaki Kamohara, Squint LLC