In the world of watches, choice normally begins and ends at what the watchmakers offer. There isn’t much of a custom market, unless you’ve got big money to spend, and even then you can feel limited. After-market customization is a possibility to make the watch more unique to you, but it doesn’t always feel right to alter an iconic watch. Enter Medium: a new Canadian watch brand that lets you design your new timepiece.
Start by choosing from a variety of 40mm minimalistic watch faces, followed by the option to engrave the caseback if you’re so inclined. Next comes picking a strap — they’ve got leather, nato, and metal mesh — but luckily, if you can’t choose just one, you can always order them all and swap them out when the mood strikes.
A watch that is made for you, and that won’t break the bank. Sounds like a pretty good deal to us.
From $180, mediumwatches.com