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Discovering Dubai with Cadillac and Public School

By: Matthew Biehl|November 24, 2015



Part of Cadillac’s relationship with Public School designers Dao-Yi Chow and Maxwell Osborne is supporting the duo’s presentations, whether it be in New York, or, in this case, the much more exotic Dubai. It’s a move that brings them in-line with international presentations by powerhouse brands such as Dior and Louis Vuitton, something that wouldn’t normally be possible for such a young label.

And while Dubai wasn’t the main point of inspiration for Public School’s latest collection, there was an unexpected synergy between their designs and the metropolitan city that seemingly sprang up from the ground in the blink of an eye. “Concept-wise, it matched up with the collection that you guys will see tonight,” Chow mused. “Our designs play into the contrast between technology and nature — where one ends and the other begins. And when you think about Dubai — this huge city in the middle of the desert — it really is a great example of that concept and how those two slash into one. It was a weird match that turned out to be a perfect backdrop for the show.”

Once the designs were on the runway, you could see what Chow meant. The collection hewed closely to the brand’s M.O. — looser tailoring, layers and athletic elements were all there — but the elongated shapes and sparse use of colour shared similarities with traditional Arabic dress. As soon as Chow and Osborne took their (running) bow, the centre of the stage lifted up to reveal the XT5 for the first time, in all its clean-lined glory. It has an aggressive stance that belies its light weight (for its class), and a well-appointed interior with soft leathers, grainy woods, and a new infotainment system that is leagues ahead of previous iterations.

In all, it was a strong, inspiring presentation from both Cadillac and Public School — one that proved both brands are well on their way to conquering the globe, just like Dubai itself.

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