Miik Men & Sharp: Introducing Toronto’s Freshest Sustainable Basics Label

The words “sustainable fashion” likely call to mind nauseating visions of scratchy hemp shirts and flip-flops made from recycled pop bottles. Mercifully, though, all those hippie-ish, new age-y associations are about to get supplanted by a wave of clean, contemporary, supremely wearable goodness.

Miik Men, a just-launched Toronto menswear line, deals exclusively in smartly updated wardrobe requisites that are produced locally from the finest, custom-milled sustainable textiles. The label’s debut capsule collection is a well-curated assembly of preposterously soft, perfectly tailored luxury tees, polos, button-downs, hoodies and jackets that you’ll feel damn good wearing for reasons aesthetic and ethical alike.

“We want local, we want quality, we want to be able to monitor every step of the process from thread to hanger,” Susan Cadman, the label’s president, says. “We’d rather sell one t-shirt to someone that’s going to last them five years than sell them six t-shirts that’ll fall apart after a month.”

Handsome-as-hell essentials that are as green as David Suzuki and will stand the test of time? Doesn’t get much better than that.

Check out the gallery below for a closer look at Miik Men’s stellar new collection of “unconventional essentials” and a tour of the label’s Queen West design studio.


Miik Men’s lush, impeccable tees feature a trim fit and modern details like a drop-tail hem. They’re available with traditional crew and V necks, but the brand’s signature is this idiosyncratic square neck design.

You can never have too many crisp white button-downs in your arsenal. Miik Men’s version is made from bamboo with a striking spread collar.

The bomber jacket is the outerwear silhouette of the season, and Miik Men’s take includes a varsity-inspired snap button closure and an arresting graphic lining for an extra dash of style.

The majority of Miik Men’s collection is grounded in minimalist tones of black, charcoal and white. This pitch perfect sweatshirt, though, has an on-point pop of bright blue on the hood.

Tailored from hefty, luxe modal french terry, this blazer is as versatile as it gets — it’ll look just as striking dressed down with a tee as it will paired with a shirt and tie.  

Miik Men co-founder/designer Michael Gaughan and president Susan Cadman inspect the label’s latest sophisticated, sustainable goods.

The chic, bold interiors of Miik Men’s loft design studio informs the brand’s unconventional approach to menswear design.

Gaughan shows off Miik Men’s lookbook video in his modish workspace.

Photography by Yang-Yi Goh