Moncler Has Re-Reinvented the Puffer Jacket

How do you reinvent something that’s already been so recently reinvented? The puffer jacket, cold weather’s most dad-style statement piece, has had an unexpectedly stylish renaissance over the last couple of years. Much of this is thanks to Moncler, the Italian outerwear brand that has turned the wagoneering staple into a genuine luxury must-have. To up the ante this year, the brand partnered with eight independent designers in a project called, unsubtly, Moncler Genius. The collection launching this month, 1952, features an array of puffers in colourful, boldly patterned configurations, and unusual fits. The looks are decidedly retro, which of course makes them ultra-fresh — just our kind of reinvention.

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$1 ,965 BY MONCLER

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