The Rise of the F&$@-Off Watch

Hold onto your monocle, grandpa, because the times they are a-changing. As the world’s top luxury brands begin to court hypebeasts with limited-edition collabs, product drops, and street-ready remixes of classic designs, previously stalwart Swiss watchmakers are taking notice. The result is a new crop of watches that are made for anywhere but the office. Instead, like the latest set of limited-edition Jordans, these statement pieces are as collectible as they are ostentatious.

Audemars Piguet Royal Oak Offshore

Sure it’s got a chunky 44 mm case, ceramic bezel, and white gold hour markers, but this watch is all about the addition of an urban camo rubber strap.


Richard Mille RM 16-01 Automatic Citron

Richard Mille is known for over-the-top designs, but this year’s Bonbon collection adorned with a rainbow of hand-painted candy and fruit might be the designer’s most audacious yet. Limited to 10 pieces.

$123,500 USD,

Panerai Submersible Carbotech

Unlike a lot of new streetwear, the black-on-black colour scheme of this murdered-out Panerai is sure to go with just about anything in your wardrobe.


Rolex Cosmograph Daytona

An 18-carat Everose gold case set with 36 sapphires and 56 diamonds ensures there’s nothing understated about this extremely limited-edition chronograph.


Hublot Spirit of Big Bang Yellow Sapphire

Perhaps the only thing bolder than a watch carved out of a single block of sapphire is having that watch in safety-vest yellow.


The Original Streetwear Watch Is Still 🔥🔥🔥🔥🔥

When Kikuo Ibe set out to design the world’s toughest watch, he had no idea it would become a fashion icon. Thirty-five years later, the Casio G-Shock remains a streetwear go-to. They’re marking its legacy with the G-Shock Limited Edition 35th Anniversary.