Watch Fendi’s New Short Film Starring Riverdale’s Rob Raco

Canada’s Rob Raco — he of Riverdale and Supernatural fame — has taken his famous hair, natural swag, and stellar acting chops behind the wheel for a new video by Fendi, out today exclusively on Sharp. Entitled This Is the Place, the clip, which debuts the Italian house’s Men’s Fall/Winter 2019-2020 Eyewear collection, sees the 29-year-old go for a chill cruise through London’s iconic Richmond Park — originally created by Charles I in the 17th century as a sanctuary for deer.

Fendi says the video is meant to celebrate “the free and independent spirit of the Fendi man and its relationship with nature.” Raco, indeed a Fendi man — he signed on to be the brand’s eyewear ambassador this year  is shown driving through the English greenery, passing by some of those renowned deer, while rocking Fendi’s Fall/Winter 2019-2020 collection. Included, of course, are the brand’s latest shades: the Futuristic Fendi, the Fendi Glass, and the FF Fendi.

Watch This Is the Place below: