If ever there was a designer for the current moment, it’s Patrick Assaraf. For more than three decades, the Canadian menswear icon has been working under the principle that luxury is all about simplicity. His line of mens’ basics offers exactly that: T-shirts made of fine Peruvian cotton and cut to fit perfectly; cashmere sweaters designed in Canada; and fitted jackets and down vests that are as comfortable as they are stylish. Basically, it’s everything you want to wear right now.
What makes these pieces feel luxurious is a relentless attention to detail, a focus on using only the finest materials, and an adherence to his core philosophy. It’s no wonder that Assaraf’s brand began with a single perfect T-shirt more than 30 years ago. And if you’re not sure where to start with the brand yourself, you wouldn’t go wrong by trying on one of his now-famous tees, too.
The Sharp Edit
Pima Cotton Long-Sleeve T-Shirt
Half-Zip Wool Sweater
Textured Cotton-Blend Sweater
Stretch-Cotton Sports Jacket
Zip-Up Sports Jacket
Merino Wool Turtleneck
Extra-Fine Merino Wool Cardigan
Knit Sweater Jacket