Armani’s Acqua di Giò Fragrances Dive into Man’s Age-Old Connection with Water

Armani & Sharp

Whether it’s the dramatic, slate-coloured waves of the Atlantic, the crystal clear azure of the Caribbean, or the glasslike surface of a frozen lake in the dead of winter, we cannot help but be drawn to water. Constantly in motion, and constantly shifting its shapes, colours and sounds, water excites our senses, fires our imaginations and satisfies something deep within our souls. It is a connection that goes back millennia and drives men around the world to prove their mettle by taking to the water on sailboats, surfboards and speed skates. This is the inspiration behind the Acqua di Giò collection of fragrances for men. With notes ranging from incense and patchouli to volcanic rock and fresh green citrus, each of the four fresh, complex and uniquely masculine Acqua di Giò scents evokes a different aspect of the deep. It is also the idea behind Scent of Life, a bold series of short films created by Armani to celebrate five high-performance athletes with special connections to water. See, feel, and be inspired. Watch the first video below.

Acqua di Giò Eau De Toilette

As refreshing as a plunge in an infinity pool on a hot day, this classic Armani fragrance blends the freshness of water with delicate notes of flowers, citrus and wood. Opening with the crisp tartness of Calabrian bergamot, neroli and green tangerine, it meanders through floral notes of hypnotic jasmine, delicate rock rose and earthy rosemary, before settling into a base of warm Indonesian patchouli. Perfectly evocative and perfectly balanced, this must be what paradise smells like. From $95 at

Acqua Di Giò Eau De Toilette

Acqua di Giò Profumo

Mysterious, sensual and thoughtful, Acqua di Giò Profumo, is a cologne inspired by ancient volcanic rock and deep, cold ocean waters. This recent addition to the Acqua Di Gio family begins with fresh bergamot and marine essence and contrasts these bright, lively scents with the deep, hypnotic warmth of incense. The result is fascinatingly complex, confidently masculine, and as invigorating as a midnight swim. From $130 at

Acqua Di Giò Profumo

Acqua di Giò Absolu

From the weathered teak decking on a sailboat to the paddle you use to propel a canoe across a still morning lake, water and wood make natural companions. This sensual and elegant new fragrance is a meditation on this age-old relationship and is as luxuriously understated as anything deserving of the Armani monogram. To complement its unique balance of marine freshness and woody sensuousness, each flask of Acqua di Giò Absolu is topped by a lacquered, engraved wooden cap made from sustainably sourced ash wood. From $99 from

Acqua Di Giò Absolu

Acqua di Giò Profondo

Water is a powerful keeper of secrets, whose deep blue depths hide mysteries still unknown to man. Awaken your senses to this complex fragrance created by master perfumer Alberto Morillas, with top notes of fresh green citrus and spice and the anchoring presence of patchouli and musk. Within these, like bubbles rising to the surface during a deep dive, the interplay of rosemary and cypress adds a hint of Mediterranean seaside greenery. Contained in an elegant frosted weighty bottle made from navy blue glass, this scent is a reminder that masculinity, like the sea, is deep and ever-changing. From $99 at

Scent of Life

Growing up on the Isle of Wight, a green and windswept island in the English Channel, Tom Court was never far from the water. With the raging Atlantic at his doorstep, Tom’s childhood was spent roaming the beaches, learning to wind surf and gaining a healthy respect for the power of the ocean. This affinity for wind and water made led him to discover kiteboarding, a sport that would take him around the world as he pursued its most prized trophies. Now, with his days of international competition behind him, Court shares his love of the ocean and wind sports with the world through his other great passion, filmmaking.