SHARP Hosts Maison Mercedes Opening Event

Ahead of the public opening of Maison Mercedes — the immersive exhibition and luxury retail pop-up we covered last week — SHARP invited a select group of VVIPs for an exclusive preview of the expansive installation in Toronto’s Yorkville neighbourhood. Anchored by displays of Mercedes-Maybach, G-Class, and Mercedes-AMG vehicles, visitors also had first access to the retail offerings of Canadian brands including LUXTON, Sully & Son Co., Alan Anderson, Hestia Jewels, SENTALER and Mas.

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As the event kicked off, guests were invited to explore the world of Mercedes-Maybach in the front half of the venue before being formally welcomed by SHARP Co-Founder and Creative Director Michael LaFave, and Mercedes-Benz Canada Vice President of Sales and Product Management Bart Herring. From there, all were invited further into the space — the Manufaktur Marketplace — where Michelin Guide Sommerlier Award winner Christopher Sealy lead guests through a multi-course wine pairing experience.

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The Maison Mercedes pop-up remains open to public visitors now through December 24th, located at 100 Bloor Street West.

Photography by Alex Chan.