SHARP & BOSS
Gone are the days of scratchy scarves and poor quality promotional toques. You can leave your foam fingers and novelty caps at home — because BOSS has brought sporting apparel back into the big leagues. And, ahead of the new season, the brand has tapped several top players to bring its latest styles to the field. Kansas City Chiefs quarterback Patrick Mahomes, Trevon Diggs, cornerback for the Dallas Cowboys, and Damar Hamlin, safety for the Buffalo Bills, have teamed up with the luxury label to launch the collection, which includes a range of t-shirts, polos, sweatshirts, sweatpants, quarter-zips, vests, jackets, and more.
Each of the chosen players exemplifies the brand’s enduring values and superlative standards, which makes them the perfect ambassadors for the BOSS x NFL collaboration’s second drop. Patrick Mahomes has won two league MVPs and two Super Bowl MVPs in a five-season span, something no other player in the history of the NFL has ever done. He’s blazing his own trail, and this new collection — which showcases the colours and graphic logos of 22 of the 32 teams in the NFL — displays similar levels of trendsetting, go-getting style.
When it comes to accolades, Trevon Diggs has one of the strongest, most competitive resumes in the league, and Damar Hamlin’s dramatic year (after experiencing a cardiac event during play in January, he has bravely and boldly fought his way back onto the field) epitomises the strength, self-motivation and determination that BOSS hopes to capture with this latest collection. These are players worth celebrating, and these latest launches offer more supporters than ever the chance to fly their chosen squad’s flag in well-designed, finely crafted style.
Creatively directed by Trey Laird, and photographed by the renowned Mikael Jansson, the new campaign from BOSS x NFL features this trio of top players, all shot sporting a selection of garments from the range — which celebrates teams from Mahomes’ Kansas City Chiefs and Hamlin’s Buffalo Bills to the Seattle Seahawks and the Detroit Lions. Crafted from fabrics including French terry cotton, heavy jersey and other ultrasoft-to-touch textiles, every piece raises the bar for sporting apparel. And, thanks to some elevated embroidery, well-crafted football patches, and raised print, the new clothes combine a premium, luxury feel with a sporty, technical appearance.
Accessories have also been introduced to the range this time around. Whether it’s a practical belt bag with football-shaped zip pull, or pairs of colourful, comfortable socks, there’s something to fit the every need of every football fan.
So, whether you’re looking to make a statement under Friday Night Lights, to turn heads in the stands of your local stadium, or to simply keep you comfortable during your own athletic exploits, BOSS has you covered. With these latest offerings, the luxury brand has supercharged the timeworn tradition of sports team fashion, and given it a stylish, performance-ready refresh just in time for the new season. Showing team spirit never looked so good.