Elevate Your Staples: Smart Essentials From Joe Fresh

SHARP & Joe Fresh

A good wardrobe keeps up with the fast-tracked, blink-and-you’re-already-behind schedule of today’s top tastes. Even in the age of micro-trends, certain items keep a standing reservation on the “must-have” list. Think of your soft serve station, for example: vanilla ice cream isn’t just a classic flavour — the tasty dessert lays a foundation for all kinds of decadent accents, from Hoof Prints to Cookie Dough. A well-blended, high-quality base lets tiny chocolate sprinkles and sweet caramel syrups ‘pop’ to their full potential. Fashion’s answer to vanilla’s essential sweetness? A solid repertoire of basics. A classic collection will ground your standout accessories and seasonal patterns in a timeless sense of style. To find a wearable selection of versatile pieces, we’ve turned an eye to the classic cuts of Joe Fresh — from workday to weekend, these styles have you covered.

Standing tall above all else is the comfortably accessible Premium Weight Crew Neck T-Shirt. Offered in a variety of staple tones, a properly fitted tee is one of the most versatile items in your closet. While the crisp white is a forever must-have, in our eyes, a black tee is the latest shade to incorporate into your wardrobe. For a casual day off, pair with chinos, joggers, or denim. If you’re headed for happy hour, it’s easy enough to dress up your plain shirt – layer with a light jacket or a cardigan. If the call is for Business Casual, it makes a great companion for a textured suit jacket.

And, as the days finally cool to a more civilized high-teens average, it’s finally possible to bust out long sleeves without sweating off your style. This time around, all eyes are on the Premium Quarter-Zip Merino Sweater made with 100% extra-fine Merino yarn. The ultra-soft sweater blankets nicely over light tees and tanks, its smooth fabric adding a layer of comfort that plays to the advantage of bold pants and wrist candy alike. When unzipped, the collar folds down like a rugby shirt to show off the undershirt’s top hem; that said, there’s no need to trade looks for warmth when you pull the zipper closed — its high crop blends wearable ease with the sophistication of a turtleneck. On the cuffs, the sweater sports a classic, raised vertical stripe texture. If you’re keen to keep the forearms exposed (perhaps there’s a new timepiece on your left wrist?), the sleeves roll up to the elbow and cinch to stay put. Like the popular heather grey shade, the blue of this Joe Fresh sweater is ever-so-slightly posterized. It showcases a range of light and dark shades that tie together an outfit like a shoelace.

Last but certainly not least, there’s always a home for a great pair of dark denim as seen in these Premium Dark Rinse Jeans. These are a slimmer fit style, without reaching an ultra-slim fit. Plus, the cultural rift between baggy and ultra-fitted has cooled (finally), so if the fit looks and feels right, there’s no wrong answer.  Our philosophy behind “basics” is to invest in tailoring that ages like a fine wine. Tapered denim pants make a solid investment, flattering a range of figures. Plus, they won’t limit you to one generation’s aesthetic — all ages can appreciate the slight silhouette of a slim-straight cut that tapers down to the ankle. In the case of these Premium Dark Rinse Jeans, there’s also stretch in the fabric to improve day-to-day wearability.

With subtle style and versatility, this solid collection of Joe Fresh smart essentials lends itself to a multitude of forms and functions. Timeless patterns and pairings like navy-white stripes and hip-to-ankle tapers are fast friends with seasonal looks. Plus, these styles are constructed with the ultimate durability, made to last through the seasons. This collection won’t get jealous when you add a flashy new watch or trendy graphic shirt; they know they’re the essential workers of the wardrobe, and the savings that come with them frees up more space for those big statement pieces you’ve been eyeing up.

Learn more about Joe Fresh Men’s Smart Essentials.


Joe Fresh