“I get it! Holidays can be a lot — a lot of conflict,” says SHARP cover alum Seth Rogen as he picks up a call from Newfoundland & Labrador. “I’m validating your feelings in all this.” Manning the holiday help line at Roots Canada, the beloved Canadian actor offers a smattering of helpful holiday slogans. To close out the first call, for instance, Rogen tells the troubled Newfoundlander: “If everyone’s fighting, get them all pyjamas! It’s hard to argue with someone when you’re wearing the same pyjamas as them. That is objectively true.”
These impromptu coaching sessions are just one facet of the Pineapple Express star’s partnership with Roots Canada. In a sixty-second snippet, Rogen rattles off recommendations (pyjamas, for the most part) to callers across Canada. “He’s a flutist? Oh he’s a nudist! Okay… ooh — toques!” Rogen says to a shopper from British Columbia. “Do nudists wear toques?”
Beyond the Roots Holiday Helpline (which fans can access at 1-855-ANY-THNG [269-8464]), Rogen welcomes the winter holidays with a curated wish list. Rogen’s picks are, predictably, filled with printed cardigans and cable knit sweaters. He’s also included a slew of sweats — including half-zip jumpers, loungewear sets, and (of course) plaid pyjamas — alongside trendy oversized scarves, warm wool coats, and traditional throws and toques. Rogen’s list seems customized for a classic Canadian holiday: filled with fuzzy fabrics, the items are cozy, utilitarian, and ideal for the cold weather.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” says Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots. This campaign is a tribute to the quirks, traditions, and nostalgia that make the holidays feel like home.”
Learn more about Seth Rogen’s selection at Roots Canada.
