Traditionally, watchmakers tended to produce their own movements, but recently many companies have begun sourcing movements from major suppliers, like ETA in Switzerland.
Now, if you buy a BMW with an Audi engine in it, what type of car do you really have? That is the kind of question that comes up when you are asked to purchase a timepiece with a movement and external case produced by two different companies.
Even novices can appreciate how a harmony between case and movement maker can lead to a more refined and unique timepiece. While likely only serious collectors will recognize the difference, there’s a purity of purpose with in-house-made movements.