After reddit and 4Chan, LinkedIn is quite possibly the internet’s biggest dumpster fire. The network is needlessly tedious and laughably insecure. The company growth hacked its way to prominence by hijacking your email and gamifying your resume — maybe the last thing on the planet that needed to be more fun. And while almost half a billion people use the service, it feels like no one is very happy about it.
Indeed, it doesn’t matter if there’s too many or too few recruiters hitting up your InMail, the feeling is the same: Please just get this all out of my face.
To fix this, the company has taken a page out of the other social network everyone loves to hate, Facebook.
With an all-new desktop design rolling out this week, LinkedIn looks and feels more like Facebook than ever before. The redesign cribs some of Facebook’s most Facebook-y features, including a more personalized, algorithm-based newsfeed and in-line, real time chat.
While almost half a billion people have LinkedIn accounts, only about 20 per cent of them regularly use the service. The company, which was purchased by Microsoft this summer for $26.2 billion, is going to have to improve that to justify the acquisition.
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