Meet the Design Mastermind Behind Topman’s Raddest Collection Ever

Normally, when it comes to fashion collaborations, it’s big, established brands courting famous designers in order to create something for which people will line up outside their doors. But in the case of Topman’s latest capsule, Topman Fine Tailoring, it was the other way around: Designer Charlie Casely-Hayford (the younger half of the father-son duo behind essential British brand Casely-Hayford) did the courting.

“I approached Gordon Richardson, the Creative Director of Topman, because I feel Topman offers an incredibly modern perception of menswear,” he says. “I was really interested in creating a contemporary reflection of London tailoring combined with traditional details usually associated with Savile Row.”

The result is a collection that consists of 10 different suits (along with a selection of Egyptian cotton shirts) for every possible occasion — work, weekends, weddings, and black tie events. Each grouping has different cuts and fabrications, like stretch wools and jogger bottoms for the weekend, and colourful velvet jackets, along with traditional black and white, for the tuxedos.

“Bringing our two worlds together forced us to look at things in a new way,” he says. “I streamlined our House silhouette so that it felt younger and approached the suits from a much more casual perspective, so that they felt relaxed, but still gave the impression of a sharply tailored look.”

Beyond Savile Row, the designer also drew from the relaxed flow of traditional Japanese clothing, which influenced the cuts of the suits and also lead him to design a limited edition silk kimono jacket that cheekily clashes with Western pop-culture references (emojis, social media, fast food). It’s this non-traditional approach to design that has made Casely-Hayford’s eponymous line such a success, and what makes this new collection with Topman that much more exciting than your average designer collab.

From $109, Topman at Hudson’s Bay

The Hero Survey

What do you think of the current state of menswear?

Menswear has reached a really exciting moment where parameters between stylistic movements in streetwear and luxury have been completely shattered. The modern man doesn’t have to be defined by one concept. His look can be centred in multiplicity and moving between different worlds without diluting the authenticity of what he stands for.

What is one item every man should have in his wardrobe?

A navy overcoat.

What’s one trend you’re tired of?

Military. It’s been done over and over again and has nowhere left to go.

Where do you turn when you need to be inspired?


What designer do you most admire?

My dad, Joe Casely-Hayford.

If you weren’t a designer, what would you be?

A backup dancer.

Who, living or dead, would you most like to dress?

Nick Cave. Quite simply, no one wears a suit better.

What do you do when you have a night off?

I don’t get nights off!

What’s the next big trend in menswear?


Lightning Round! Pick one:

Single or double-breasted jacket? Double-breasted

Collared shirt or T-shirt? T-shirt

Pleated pants or not? Pleated

Chinos or jeans? Jeans