All Hail the New Range Rover Evoque, God of Road
The ancient Greeks knew how to treat themselves. Elite Athenians eschewed hard labour in favour of nobler pursuits: Olympic sports, equestrian games, war. They had an insatiable appetite, according to Plato, for cakes and courtesans, clothes and shoes, gold and ivory.
The palatial Amanzoe Hotel in southern Greece is a throwback to these extravagant Greek glory days. Towering marble columns frame a grand porte-cochère. The whole place feels like one of Alexander the Great’s country houses, with free WiFi.
That the all-new 2020 Range Rover Evoque looks and feels perfectly at home in this most opulent setting speaks to just how automotive luxury has evolved. From horse-drawn-carriages to formal limousines to, now, a minimalist go-anywhere utility vehicle, fancy cars have become less about signaling status and more about freedom, possibility, and boundless exploration. It’s why all luxury brands are scrambling to build deluxe SUVs. Remember: Range Rover did it first, and arguably, still does it best.