Panerai Launches #OwnYourTime, an Interactive Content Platform to Keep Its Community Connected
As everyone’s Screen Time results show, we’re more online than ever, and looking to engage more deeply with the people and brands we follow. That’s why Panerai is launching #OwnYourTime today, an interactive content series for community members looking to explore the world of the Italian watch brand.
The ongoing series will bring together Panerai’s global ambassadors for interactive Q&As on Instagram Stories and Facebook, allowing those tuning in to spend some real time with each guest. The program reflects Panerai’s mission to uphold the spirit of adventure during challenging times. To continue the conversation, Panerai hopes to expand the program to include expert panels, training sessions, new product releases, and virtual.
The series kicked off today with an episode featuring explorer Mike Horn, and will continue with a Q&A with free diver and Panerai ambassador Guillaume Néry on Friday 12pm EST/6pm CST and Marlon Du Toit, a professional Safari guide and wildlife photographer.
More information can be found at: www.panerai.com in the News section and, from April 10th on, the dedicated Ambassadors section.
