TAG Heuer’s Carrera is the Ultimate Motorsports Watch
TAG Heuer & SHARP
When he took over his family’s watchmaking business in 1958, Jack Heuer brought with him not just the energy of youth, but a passion for motorsports and modern design. In 1963, these elements coalesced for the first time in a new kind of racing watch: the TAG Heuer Carrera. Characterized by a clean, easily legible face and powerful, angular lugs, it took its name from the Carrera Panamericana, a notoriously arduous road race held in Mexico in the early 1950s. With its combination of crisp modern looks and a racing lineage, the Carrera would go on to become one of TAG Heuer’s most successful models, and establish Jack Heuer as one of the world’s great watch designers.
From the golden era of motorsports to the age of Formula e, the Carrera is still a powerful symbol of high-level performance, both in racing and in watchmaking. In 2020, to celebrate TAG Heuer’s 160th anniversary, the brand is paying tribute to the Carrera’s legacy by celebrating its past while simultaneously looking to the future. Whether in limited-editions that call to mind the great Carreras of the 1960s and 1970s, or newly-designed models that showcase TAG Heuer’s latest watchmaking advances, the Carrera remains an icon both on and off the track.
Carrera Chronograph
This new chronograph represents the best of both worlds: classic Carrera design with modern wearability. Its 42mm fine brushed steel case and three-row steel bracelet are designed to suit pretty much any outfit and occasion, while luxurious details like rhodium-plated indexes and a sun-brushed dial will keep it looking fresh for many years to come.
$6,650
Carrera Sport Chronograph
The addition of a tachymetre scale bezel gives this new Carrera Chronograph Sport an extra dash of high-performance cred. Like the new Carrera Chronograph, this watch is powered by TAG Heuer’s Calibre Heuer 02, a cutting edge Swiss automatic column-wheel chronograph movement equipped with 80 hours of power reserve.
$7,150
Carrera Montreal
The 1970s was a great era for motorsport, but an even greater era for motorsport watches. Among the best of them was TAG Heuer’s 1972 Montreal, the spirit of which is carried forward in this 1000-piece limited-edition chronograph. With a 39mm case, blue counters set against a blue and white opaline dial, and a domed sapphire crystal, the new Montreal makes a fitting tribute to a phenomenal era.
$8,400
160 Years Silver Limited Edition
Limited to just 1,660 pieces (10 for every year TAG Heuer has been in business) this Carrera epitomizes the blend of sportiness and elegance synonymous with its name. While its design is inspired by the 1960s (check the vintage HEUER shield on the folding clasp of the alligator strap) there’s nothing retro about its 21st century Calibre Heuer 02 movement, visible through a screw-down sapphire case back.
$8,050
Heuer 02 Nanograph Tourbillon
Just as race car technology advances with each decade, so too does the technology that makes the Carrera tick. Like a top-tier performance car, The new Heuer 02 Nanograph Tourbillon represents the very best that TAG Heuer can do in terms of materials, movements and accuracy. Boasting a flying tourbillon – one of the most complicated and difficult achievements in watchmaking – housed in a titanium and carbon cage, this watch is as accurate as it is eye-catching.
$31,750
