Up for auction this Saturday at Sotheby’s is an exceptionally rare bottle of whisky from The Macallan. The “A New Era of Advertising” bottle is a one-off from The Macallan’s new Anecdotes of Ages Collection. The collection, which consists of only 13 bottles, celebrates both the Scottish whisky maker and British pop artist Sir Peter Blake.
The whisky dates back to 1967. That’s when Blake designed the iconic album cover for The Beatles’ Sgt. Peppers Lonely Hearts Club Band. And what does a whisky that’s more than 50 years old taste like? Well, according to The Macallan, it has notes of oak, fig, hazelnut, and strawberry. It also gives off aromas of oak, fig, and dried fruit.
While the bottle itself is made of hand-blown glass and housed in a wooden case, the highlight is its label: a collage depicting the Easter Elchies House on The Macallan Estate. Blake composed an original label for each of the collection’s 13 bottles. “[Each is] inspired by The Macallan history and heritage. [It’s] one that respects time and craft, two essential components of my own creative process,” said Blake.
Sotheby’s expects that the rare whisky lot, which comes with a Sir Peter Blake print and a two day trip to The Macallan Estate, will sell for between $170,000 to $750,000. All proceeds will go towards funding the Guggenheim Museum’s efforts to improve free access to the Manhattan museum.
Saturday is your only opportunity to snag this one-of-a-kind bottle. If you can’t muster up the cash by then, we recommend grabbing just about any bottle from The Macallan and heading to The Macallan Anecdotes of Ages Virtual Art Exhibit. That’s as good a consolation prize as any.