How eBay Became the Mecca for Luxury Sneakers in Canada

Sharp & eBay

There’s no doubt that we’re living in a golden era of luxury sneakers, with elite designs dropping regularly from streetwear icons like Nike and Yeezy to high fashion houses like Gucci and Prada. This unprecedented selection, however, doesn’t mean it’s always easy to get the ones you want – quite the contrary. The hype creates two unique problems for serious sneakerheads and casual collectors alike: First, getting your hands on the limited-edition kicks you want. And second, making sure the sneakers you buy aren’t fakes.

Fortunately, eBay has figured out a way to solve both of those problems and ensure you get your feet into the luxury kicks of your dreams with minimal fuss. With thousands of trusted sellers offering countless models from the world’s top luxury brands including Louis Vuitton, Dior, and more, you are sure to find the shoes you want – from the big hypes to the rare gems – on eBay’s marketplace. And with eBay’s new Authenticity Guarantee program, you can rest assured that you’re getting the real, authentic product every time.

eBay’s Authenticity Guarantee process is simple yet thorough: qualifying sneakers over $100 are automatically sent to an eBay authentication facility (Canada has its own dedicated centre) where they will be inspected and vetted by a third-party team of industry experts. These expert’s sole job (see what I did there) is to make sure the shoes are 100 per cent legit: every inch of the sneaker is looked over, including laces, accessories, the box… they even do a smell test! Once the sneaker is fully authenticated, an NFC-enabled tag is attached, so you can review all the details yourself when your kicks arrive. The best part – this offering is completely effortless and free to you, whether you are buying or selling on eBay.

This offering keeps expanding with new brands being added on the regular – most recently, 30 of the most sought-after luxury brands, including Givenchy, Versace, and Fear of God hit the mix. And a key differentiator for eBay versus the rest of the resale market is that they even authenticate pre-owned sneakers. This is a game-changer for luxury brand sneaker fans as it increases inventory exponentially, giving access to some rare luxury scores. And you know when it comes to luxury brands, pre-owned really means pre-loved, as items most often come in mint condition.

With all of this selection at your disposal and the peace of mind that comes with eBay’s Authenticity Guarantee, this really is the golden era for shopping luxury sneakers. The hardest part, really, is deciding which pair (or pairs) to buy first. Fortunately, that’s the most fun part, too.

Get started by heading to and looking for the blue checkmark.