Louis Vuitton Men’s Pre Spring/Summer 2024 Collection: A Fiery Pre-Pharrell Interlude
Ahead of their upcoming show — a June 20th kickoff to Paris Fashion Week that marks Pharrell Williams’ debut as creative director — Louis Vuitton sparks excitement with the standalone “Men’s Collection Pre Spring/Summer 2024.” It’s a two-pronged affair: the first half blazes like a bonfire, sizzling with daring prints before dissolving into a tapestry of late evening blues and fog-shrouded trees for the aurora-borealis inspired second act. A tribute to the great outdoors, the pre-collection sews the smoky freshness of summer bonfires onto staples like Monogram cargo suits. If the latest line is any indication, Louis Vuitton is unfazed by the spotlight glare on June’s menswear show: Men’s Collection Pre Spring/Summer 2024 is laced with casual confidence.
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Campfires, the locale of choice for laid-back get-togethers, are a recurring character — the brand bills them as both a “universal symbol of unification” and a “beacon of transition.” Their flickering orange lights foreshadow Louis Vuitton’s transition from late creative director Virgil Abloh, while “unification” is a nod to the fashion house’s trust for the incoming Pharrell Williams (after all, the producer is no stranger to luxury design).
The clothes themselves speak to Louis Vuitton’s enduring innovation. Bonfire flames easily translate onto apparel surfaces, their palettes incorporated with varying levels of realism. Louis Vuitton’s iconic duffel bags are transformed with scorched checker patterns while white-hot collars adorn burnt orange spring jackets.
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
While Louis Vuitton’s Spring/Summer 2024 style statements are more than enough to warrant a stroll through the racks, they also make strides in material. The collection’s khaki puffer jacket, for instance, is lined with sustainable ecodown — an environmentally-conscious alternative to traditional down jackets that sacrifices none of its predecessor’s insulation. With other pieces, the fashion house doubles down on opulence, spelling out slogans in pearl embroidery on varsity jackets and overshirts.
For the Spring/Summer Collection’s latter half, lights dim to a sultry night sky filled with indigo and cyan blues. The mossy-green shine of forest floors illuminate the collection’s coats and pants. Aurora borealis motifs further the sense of mysticism and intrigue with ethereal neon hues punctuating the collection’s earthier tones. Bags — a Louis Vuitton staple — carry the tone of their parent collection. Classic motifs are reimagined in the palette of the Men’s Collection Pre Spring/Summer 2024; signature checkered patterns twinkle with hues of turquoise and twilight blue.
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
The clothes are tailored for late nights at the cabin. Cutting an angular figure, the line is suited for bold, adventurous wearers — the collection embraces the wild wholeheartedly. Hats shine with the blazing orange of hunting gear while jackets master the sky from morning to night, dripping from indigo to cerulean.
Outdoor obsession continues straight down to the toe, where hiking sneakers in navy and blue boast waterproof construction. In addition to the mountain-ready kicks, the line offers structured leather shoes, available in glazed black and metallic blue variants.
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Louis Vuitton Men’s Collection Pre Spring/Summer 2024
Perhaps the most surprising aspect of the collection is its seamless union of the natural world with the avant-garde qualities intrinsic to luxury fashion. The former manifests as elemental patterns and eco-friendly material, while the latter is seen in the line’s deep, complex colours and edgy silhouettes. Then again, the collection was crafted by the Louis Vuitton Studio Prêt-à-Porter Homme: a collective that brims with creativity. The team features minds from Louis Vuitton’s Fall/Winter 2023-2024 show this past January — a retro-futurist display, complete with a Rosalia soundtrack.
As the successor to the late Virgil Abloh, fashion revolutionary, Pharrell Williams certainly has big shoes to fill. Lucky for him, the team behind the Men’s Collection Pre Spring/Summer 2024 has proven to be an ace up Louis Vuitton’s sleeve.
