From February 10th, 2024 through January 28th, 2025, we’ll officially be in the Year of the Dragon — the Wood Dragon, to be specific. Around the world, Lunar New Year festivities are set to begin on the 10th, but some of our favourite brands have already offered a sneak peak into their celebrations. From red wines to watches, we’ve curated our favourite creations to ring in the Year of the Dragon.
Hennessy: Dragon’s Odyssey
Hennessy is ringing in the Lunar New Year with a sparkling pop-up display of V.S.O.P and X.O at Holt Renfrew, from January 24th to February 11th. Designed in partnership with Chinese artist Yang Yongliang, the collection is known as the Dragon’s Odyssey. The bottles come inside a specially-crafted box that opens up to reveal captivating, shimmering-gold artwork. The decanters are exquisite works in red and gold to symbolize joy and prosperity, respectively.
Yongliang crafted the bottles to honour a personal memory, telling Hennessy: “My inspiration for this collection comes from my special fondness for dragons — they’re so symbolic and legendary, and I grew up hearing stories about them. When I was a young boy, my grandmother gave me an antique coin with a dragon on it. I wanted to share that memory in this Hennessy collaboration, and that’s why the dragon has a metallic surface.” (VSOP: $130, XO: $365)
Tag Heuer Carrera Chronograph: Year of the Dragon
TAG Heuer has oped to lean into the Lunar New Year with not one but two limited edition Carrera chronographs that tip a hat to the Year of the Dragon. To pay homage to this mystical beast, the watch is available in two distinct variants: a steel version with a sunray-brushed silver dial with rhodium-plated markers and a rose gold version with a sunray-brushed 18K 5N rose gold-plated dial set with 18K 5N rose gold-plated indexes. Both feature red “azuré” subdials at 3 and 9 o’clock, which make a dynamic contrast with the dial in a classic “reverse panda” design. Coincidentally, the panda is symbolic of peace and friendship in Chinese culture, as well as a symbol of the Chinese nation.
Penfolds: Bin 389 (Cabernet Shiraz)
Wine collectors and casual drinkers alike can appreciate the shiny red box of Penfolds Bin 389, complete with a stunning gold dragon design for the Lunar New Year. Lovingly called ‘Baby Grange,’ the ruby-red Bin 389 brings together the structure of cabernet sauvignon and the deep finish of shiraz. The multi-regional blend spans across southern Australia, with various climates from Padthaway to Barossa Valley contributing to the wine’s full-bodied texture. Notes of fruit and oak reign supreme, with a softer undercurrent of dark chocolate and mocha.
Timberland Men’s Lunar New Year 6-Inch Lace-Up Boot
Timberland puts a fresh spin on their signature durability with the men’s 6-inch boot. A gold dragon charm pops out against deep red exterior, bringing out gold laces. On the inside, these boots make use of Timberland’s “anti-fatigue” technology with ultra-plush footbeds; the exterior is made from premium leather.
Louis Vuitton Keepall Bandoulière 50
Part of Louis Vuitton’s luxury Lunar New Year collection, the revamped Keepall bag adds a much-appreciated pop to the classic monogram pattern. Red straps rejuvenate, while the gold-and-brown pattern stays regal and refined. ($3,750)
Longines Flagship Heritage Year of the Dragon
To celebrate the Year of the Dragon, Longines opted for a vintage twist, launching a special edition of its FLAGSHIP HERITAGE moonphase model in a 38.5 mm case with a bright red dégradé dial. Renowned Chinese artist Zinan Lam was enlisted to design its caseback engraving, which features an auspicious dragon with its head raised and soaring upwards.
Burberry: Lunar New Year Collection
Burberry went all out for the Lunar New Year: hundreds of dazzling cashmere garments comprise their curated selection. First up is the classic Check Cashmere Scarf, fashioned on centuries-old Scottish mills and washed in local spring water. The vibrant patterns come with free personalization. Other gems include the loud pattern of the Warped Houndstooth Wool Blend Sweater and matching trousers. Both pieces pull together cream-toned hues with splashy red fabric. Or — if you’re looking for a crowd-pleaser — check out the EKD Cashmere Blanket, made from ultra-soft brush cashmere.