Pharrell, Tiffany, and… Poseidon? Meet the Trident-Filled Tiffany Titan Collection
They’ve been on the frontlines of modern men’s jewellery since the trend began, but Tiffany & Co. isn’t one to rest on their laurels — quite the opposite, in fact. Tiffany & Co. tapped Pharrell Williams, multi-hyphenate-in-chief at Louis Vuitton, to craft another audacious, sparkling success: the nineteen-piece Tiffany Titan Collection.
As the name suggests, ancient Greek motifs feature prominently in the collection. Three-pronged spears hang off shimmering gold chains, taking the shape of dazzling pendants and forming diamond-studded links between luxe, Midas-touched bracelets and earrings.
Tiffany Titan by Pharrell Williams Collection
Tiffany Titan by Pharrell Williams Ring in Titanium, Gold and Diamonds (Price upon request))
Tiffany Titan by Pharrell Williams Collection
Ring in Titanium and Gold with a Diamond ($4,400)
Tiffany Titan by Pharrell Williams Collection
Earrings in Titanium, Gold and Diamonds ($20,700)
Tiffany Titan by Pharrell Williams Collection
Earrings in Titanium, Gold and Diamonds ($7,650)
Tiffany Titan by Pharrell Williams Collection
Bracelet in Titanium, Gold and Diamonds ($20,800)
Tiffany Titan by Pharrell Williams Collection
Pendant in Titanium and Yellow Gold (Price upon request)
Tiffany Titan by Pharrell Williams Collection
Necklace in Titanium, Gold and Diamonds (Price upon request)
Yet for Pharrell, who called jewellery “the punctuation mark of a person,” the trident is more than a shiny symbol; it has a deeper meaning. “The name of this collection, ‘Titan,’ draws inspiration from Poseidon, ruler of the sea, King of Atlantis — Atlantis, which is also the name of the community I grew up in Virginia Beach,” the designer told WWD.
Elaborating, he called each detail “intentional,” including his choice of materials. Black titanium, for instance, is “a physical manifestation of beauty in Blackness.” These pieces, composed of black titanium, yellow gold, and diamonds, are beyond parallel — the deep black metal gleams, augmenting the natural glow of gold links and sparkling diamond stripes.
As a symbol, the trident instantly commands attention. Perhaps a consequence of its roots in Greek mythology, the spears — whether they’re yellow gold, diamond, or titanium — feel like a declaration: eye-catching and empowering, Tiffany’s tridents are less an accessory than a statement. Of his inspiration, Williams told Vogue, “I’ve always been obsessed with water and Poseidon, so a lot of the links that we use [in the jewelry] are inspired by the trident he would carry.”
The Tiffany Titan Collection comes during a pivotal moment in men’s jewellery. After launching their first men’s engagement ring in 2021, Tiffany has doubled down on men’s jewellery with moves including a partnership with Jimin of BTS and the Tiffany Forge Collection.
Tiffany Titan by Pharrell Williams Collection
Link Bracelet in Gold with Diamonds ($33,800)
Tiffany Titan by Pharrell Williams Collection
Medium Link Station Bracelet in Gold ($11,600)
Tiffany Titan by Pharrell Williams Collection
Five-row Ring in Gold with Diamonds ($21,400)
Tiffany Titan by Pharrell Williams Collection
Pendant in Yellow Gold ($7,650)
Tiffany Titan by Pharrell Williams Collection
Clasp Necklace in Gold with Diamonds($50,500)
Tiffany Titan by Pharrell Williams Collection
Medium Link Station Necklace in Gold ($26,600)
Tiffany Titan by Pharrell Williams Collection
Medium Earrings in Gold with Diamonds ($8,600)
Tiffany Titan by Pharrell Williams Collection
Earrings in Yellow Gold with Diamonds ($14,900)
Tiffany Titan by Pharrell Williams Collection
Small Earrings in Gold with Diamonds ($4,700)
Now that it has (finally) grown beyond plain gold wedding bands and the odd silver chain, modern men’s jewellery is poised to become a fast-growing market. The Tiffany Titan collection, packed with glamorous, gold chainlink earrings, glittering pendants, and defiant trident-shaped diamonds, offers a compelling explanation for the spike in men’s jewellery. Filled with precious metals and gemstones, jewellery — however dainty its reputation — challenges onlookers, daring them to take notice. If jewellery is a punctuation mark, the Tiffany Titan is a bold, underlined exclamation point: !
The Tiffany Titan Collection is now available in stores and online.
