Range Rover House returned to Pebble Beach this year in a new setting and with a singular purpose: to unveil the SV Asilomar, a one-of-one commission inspired by the light, depth and quiet power of Monterey Bay. From its duo-tone blue fade to its serene, ocean-inspired interior, the vehicle embodies everything Range Rover Bespoke stands for—personalized craftsmanship, elevated design and modern luxury with meaning. Revealed during a private gathering of owners, clients and collectors, the Asilomar set the tone for a week where exclusivity wasn’t just promised—it was lived.
Range Rover SV Asilomar 2025
SV Asilomar’s duo-tone blue silhouette echoes the shifting tones of Monterey Bay.
Range Rover SV Asilomar 2025
Diamond Turned wheels with Gloss Grey and body-color inserts highlight bespoke precision.
Range Rover SV Asilomar 2025
From its sculpted rear to the Pacific horizon, SV Asilomar balances power and presence.
Range Rover SV Asilomar 2025
Bespoke badging and illuminated details mark this one-of-one commission.
Range Rover SV Asilomar 2025
Inspired by the coastline, SV Asilomar pairs performance with poetic design.
Crafted by the SV Bespoke team as a one-of-one collector’s edition, the Asilomar takes its name and inspiration from Asilomar Cove, a jewel of Monterey Bay known for its iridescent waters and shifting blue tones. Those hues are reflected in the vehicle’s distinctive Light-to-Dark Blue Duo Tone Fade, which flows from the gloss body panels up through a deep blue roofline. Inside, Liberty Blue leather and grey Kvadrat fabric combine with tonal stitching, custom embroidery and Perlino-edged floor mats to deliver an interior that is as quiet and immersive as the coastline itself.
Equipped with a 4.4-litre twin-turbo V8 generating 606 horsepower, the Asilomar is more than a design study—it’s a statement of performance. The long-wheelbase model is fitted with the SV Signature Suite, where fully reclining rear seats, a powered Veneer Club Table and private detailing create an ultra-premium sanctuary. Even the badging has been custom designed, with treadplates and front/rear Range Rover emblems finished to reflect the vehicle’s rare status.
Guests at Range Rover House were given first access to register their interest in acquiring the vehicle. As part of the sale, Range Rover will make a $5,000 donation to the Monterey Bay National Marine Sanctuary Foundation, supporting the ongoing protection of California’s coastal waters and marine life.
Curated Experiences in a Coastal Sanctuary
Set within the gated community of Pebble Beach, Range Rover House offered a multi-sensory escape for invited guests, owners and collectors. From curated tea blends and reflexology lounges to creative workshops and spirit tastings, every space within the newly designed villa invited visitors to slow down and explore the brand’s ethos of modern luxury.
Range Rover SV Asilomar 2025
Liberty Blue leather and Kvadrat fabric bring tonal calm to the front cabin.
Range Rover SV Asilomar 2025
Bespoke craftsmanship is reflected in every touchpoint—including the precisely milled gear selector.
Range Rover SV Asilomar 2025
Subtle embroidery adds an elegant signature to the Asilomar’s serene interior.
Range Rover SV Asilomar 2025
The SV Signature Suite offers full reclining comfort and sanctuary-like space in the rear.
Range Rover SV Asilomar 2025
Laser-etched treadplates mark this as the only SV Asilomar in existence.
Range Rover SV Asilomar 2025
Wrapped in tonal leather, the steering wheel continues the Asilomar’s fluid design story.
Range Rover SV Asilomar 2025
Viewed from outside, the cabin reveals itself as a private retreat of light and texture.
Range Rover SV Asilomar 2025
Delicate tonal stitching draws inspiration from the shifting movement of coastal waters.
Range Rover SV Asilomar 2025
A space made for stillness—the rear suite opens to a sweeping Monterey vista.
The house also hosted private SV Bespoke consultations, giving clients a rare chance to co-create their own SV or Sport SV configuration alongside Range Rover designers.
While the SV Asilomar was the undisputed star, Range Rover Sport SV Carbon Edition also made its global debut, showcasing bold performance with exposed carbon fibre, 23-inch carbon wheels and a 626-horsepower twin-turbo V8. Meanwhile, classic expedition models from The Great Expeditions: 75 Years of Land Rover Traversing the Globe were displayed outdoors—including the iconic 1971 Darien Gap Suffix A and 2014 Silk Road DHEV, celebrating the Range Rover legacy of endurance and exploration.
Inside, a 1970s-inspired listening room let guests experience the Range Rover journey through archival sound and design. Paired with a classic 1970 Suffix A and 1979 Suffix F parked just outside, the space created a seamless link between the brand’s design legacy and its modern vision—complete with Meridian Audio-curated vinyl playlists and nods to the original spirit of Range Rover.
Throughout the week, guests enjoyed test drives through the winding roads of Pebble Beach, live music, crafted cocktails and wellness treatments—all set within an architectural showpiece that reflected the brand’s core values of restraint, refinement and rootedness.
A Singular Debut, A Broader Vision
The SV Asilomar wasn’t just a vehicle—it was a message. In its blend of coastal influence, bespoke detailing and one-of-one rarity, it encapsulated what Range Rover Bespoke stands for: deeply personal, quietly commanding and entirely without equal.
“The debut of the Range Rover SV Asilomar at Range Rover House represents the pinnacle of Range Rover Bespoke,” said Irene Kakooza, US Brand Director. “Every detail, inspired by the beauty of Monterey Bay, reflects the limitless possibilities of personalized design.”
From the reveal of a singular vehicle to the immersive experiences throughout the week, Range Rover House Pebble Beach 2025 once again set the standard—not just for luxury vehicles, but for the world that surrounds them.
