Audi x SHARP
Have you noticed that luxury, both the idea and the execution, is now a dramatically different concept than it once was?
The automotive industry is rooted in tradition but changing more rapidly than ever before, with the expectation of advanced technology and connectivity to be woven through the driving experience.
Curiously, it’s with the most traditional of cars, a sedan, where Audi is advancing an alternative to the mainstream understanding of luxury. Since 1994, the A6 sedan has been Audi’s progressive luxury sedan, bridging the gap between executive luxury and innovation. The all-new A6 is no different.
A cursory glance at the all-new A6 is designed to draw attention, first through its aerodynamic design lines, flush door handles, and futuristic LED lighting technology front and rear. Exploring a level deeper reveals how this all-new model is a seismic shift for how frictionless a luxury car can be, inside and out.
The all-new A6 is deserving of an all-new platform: Premium Platform Combustion. Simply, the new model brings with it a host of new features, functions, and finishes that surpass expectations, while ensuring that all key Audi characteristics remain present: quattro all-wheel-drive; an iconic, calm interior; the latest driver assistance technologies. The brand has effectively evolved traditional business-class features to a new standard.
For example: the all-new A6 is incredibly aerodynamic. This enhances performance, yes, but also lowers interior sound levels while in motion. Lower sound levels lead to less fatigue, less stress, and less friction felt between destinations.
This composure shines through in all areas of driving, be it deep urban congestion or a lonely, snow-packed drive en route one’s favourite mountainside resort. True luxury for driver and passengers is knowing the all-new A6 has it all under control, while being able to make changes the extensive suite of drive, comfort, and convenience technology through an intuitive digital interface.
Its wraparound virtual cockpit (11.9” and 14.5” MMI display) with passenger display (10.9”) are easy-to-use, with apps for services like Spotify and YouTube, which are perfect for keeping passengers relaxed on long road trips, as well as access to its four-zone climate control system and other customizations. When it’s time to watch, or dim the display, occupants have what they need to see, when they need to see it. More or less information should always be a luxury of choice, even on a screen.
This anticipatory approach shines through in the same way business-class travel does: drives in the all-new A6 are meant to leave people feeling refreshed, not drained. Comfort is non-negotiable, and here it’s been applied with intention.
For example, the wide-open panoramic roof is switchable between clear and opaque, the available Bang & Olufsen surround sound audio system lets passengers relish in a favourite album, and the meditative calm of the passenger cabin are all meant to meet drivers and passengers where they’re at.
Clarity of execution has always defined the all-new A6, and this has never been more true. From its next-generation exterior lighting technology to a confidence-inspiring driving position, Audi’s newest luxury sedan only adds features and capabilities that work in harmony, meaning that increased comfort and convenience doesn’t meaning sacrificing performance.
Yes, the all-new A6 comes from an automaker renowned for its success in motorsports, and its 362 horsepower performs with the dynamism of an Audi, but this car is all about the poise needed to be ready and composed through any road or weather condition. Audi poured a ton of effort here into the luxury of accessible performance, and it shows: even the day-to-day commute is elevated to effortless, thanks to intuitive controls and easy-to-use driver assistance technologies.
With the sleek feel of a business jet given its long, sloped roofline, there’s something that has us coming back to the sedan form factor of this all-new A6. Here, the concept of luxury has been given a much-needed reset without compromise, resistance, or friction. In other words, Audi has given this car a serious business-class upgrade… meaning the all-new A6 is in a class of one, yet again.
