Braun x SHARP

The holiday guarantees a high-stakes social calendar, from buttoned-up family functions, overdue reunions with hometown friends, New Year’s plans in the city, or an office party blowout. So, why not embrace the season as a chance to put your best face forward? To help, we looked to Braun’s in-house grooming expert to offer key tips for whatever the season might have in store. With over 100 years of industry-leading German design, Braun’s tools are crafted to help bring our expert advice to life.

What are some of the avoidable pitfalls when elevating one’s grooming routine?

The first is skin irritation. Using a high-quality device reduces the number of strokes required, even on longer hairs or in tricky areas. Reduced strokes means less skin irritation and more comfort. For ultimate skin protection, Braun S9 Pro+ puts an ultra-thin foil between your skin and the super-sharp blades. This way, you get the long-lasting closeness without your skin ever making direct contact with the blades.

The second would simply be wasted time. High-quality tools with built-in features like precision trimmers provide better performance and customizable looks, allowing you to spend less time grooming and more time enjoying your holidays with friends and family.

“A fresh shave and neat hair can elevate your look and boost confidence. And, when the moment calls, try experimenting. The holidays are a great time to try something new.”

When it comes to men’s grooming, what are some of the most common misconceptions?

“Grooming is just for women,” or “it’s a chore.” This outdated notion is fading fast. Grooming is essential for everyone. It’s about confidence, self-care, and finding your style.

For someone struggling to find “their signature look” when it comes to grooming, what tips would you offer?

Take inspiration. Look at styles that resonate with you and adapt them to suit your personality and lifestyle. Also, try a clean slate. Experiment with shaving everything off to see your natural face shape. This helps you understand what styles may work best for you. And, lastly, consult a professional: a barber can provide personalized advice based on your face shape and features.

Braun Series 9 Pro+. Grooming expert advice for men. Photo retrieved from SHARP Winter 2025.

Should people be approaching their grooming routines differently based on holiday parties alongside friends, family, colleagues, et cetera?

For casual gatherings, a relaxed, less polished look can be appropriate — think a bit of scruff or a tousled hairstyle. When it comes to formal events, aim for a cleaner, well-groomed appearance. A fresh shave and neat hair can elevate your look and boost confidence. And, when the moment calls, try experimenting. The holidays are a great time to try something new — perhaps a different beard style!

How do different facial hair styles frame one’s face?

For those with round faces: go for styles that add length, like a goatee or longer beard. For square faces, softening edges with a fuller beard can help balance strong jawlines. When it comes to oval faces, luckily, most styles work; you can play around with length and shape! And for heart-shaped faces: a fuller beard can help balance a narrower chin.

“Today, men are much more open to self-care and are willing to experiment with different looks, not just focusing on facial hair but also on overall grooming.”

When it comes to grooming tools, what are some of the new technologies that are most exciting for those looking to experiment?

The Braun Series 9 Shaver was the world’s first shaver with intelligent Sonic Technology that reads and adapts to your beard density 160 times per minute. The shaver provides extra power exactly where you need it for fewer strokes and a more personalized shave. It also has five perfectly synchronized ProShave elements to lift and cut even the trickiest hairs in every stroke, all in a compact adaptive head for perfect closeness under the chin and nose.

How has grooming evolved for the modern man in recent years? And how do you see it evolving in the coming years?

Grooming has changed a lot over the years. Today, men are much more open to self-care and are willing to experiment with different looks, not just focusing on facial hair but also on overall grooming. Looking ahead, I believe we’ll see an even greater emphasis on high-quality, durable products that stand the test of time. That’s where Braun comes in; tools like the Braun S9 Pro, are designed to last and deliver the best shave experience, allowing men to invest in their grooming routines with confidence and express themselves authentically, no matter what their social calendar might ask of them.

To discover your best look with the Series 9 shaver, visit ca.braun.com.