Jeep doesn’t make cars, it makes canvases. Its machines are a canvas of metal, rubber and horsepower, but they’re canvases nonetheless. Jeeps are merely a starting point, a blank slate onto which drivers can paint their dreams and live out adventures. These six spectacular new concepts Jeep just dropped for 2026 are a potent reminder of that fact.
But, in the day-to-day grind of daily commutes and hunting for prime parking spots, it can be easy to mistake a Jeep for any other SUV — for mere transportation. As drivers, sometimes our dreams can feel far away. That’s why, once a year at the Easter Jeep Safari in Moab, Utah, Jeep reminds us what the company really does. At this annual festival of all things off-road — celebrating its 60th anniversary in 2026 — Jeep unleashes a barrage of new concepts to spark imagination and desire, and inspire drivers to go out and build the Jeep to call their own.
“The Easter Jeep Safari gives our Mopar designers and engineers a wonderful opportunity to put their latest ideas and innovations to the test on some of the toughest terrains we can find.”Darren Bradshaw, Senior Vice President of Mopar North America
“Easter Jeep Safari has shaped the Jeep brand for decades, fueling the evolution of our 4×4 vehicles and strengthening our bond with the community and the thousands of passionate Jeep enthusiasts who return year after year,” says Bob Broderdorf, CEO of the Jeep brand.
“Moab isn’t just a place we visit,” he adds. “It’s a proving ground we honour and safeguard, a landscape we continually reinvest in, and a community we’re proud to call our second home.”
The six new Easter Jeep Safari concepts are all made possible thanks to Jeep Performance Parts (JPP) by Mopar. And Jeep promises these aren’t just concepts, either. They are, says the company, “a powerful collection that nods to the brand’s roots and previews the vehicles that will shape the future of off-roading.”
The question is, which one would you take out into the wilderness for your next adventure?
Jeep Wrangler Anvil 715
The Jeep Wrangler Anvil 715 concept “is a purpose-built vision of what an overland‑focused Wrangler can be: capable, intentional and thoughtfully engineered without unnecessary bulk.” It’s based on a Jeep Wrangler Rubicon 392 with a 6.4-litre V8. And, if you ask us, the raised roof should be a stock option because it just looks so right.
Jeep Wrangler BUZZCUT
The Jeep Wrangler BUZZCUT concept by JPP, “blends compact, sporty, two-seat design with extreme capability and expanded storage for longer adventures.” The JPP lift kit and 37-inch BFGoodrich tires are pretty par for the course, but chopping the roof and raking back the windshield certainly are not.
Jeep Grand Wagoneer Commander
The Jeep Grand Wagoneer Commander concept, “is a stealth‑leaning blend of full‑size premium and real off‑road function, built for drivers who want both standalone capability and the strength to tow a dedicated trail rig.” For all the parents out there with dreams of being a badass, here’s the rig for you. Baja Designs spotlights make pretty much any 4×4 look better, and the all-black-everything look suits the luxurious Grand Wagoneer surprisingly well.
Jeep Wrangler Laredo
The Jeep Wrangler Laredo concept, “pares this Jeep 4×4 back to its core and then amplifies its character. Built on a Willys base, it highlights simplicity, mechanical feel and classic Jeep brand attitude, with subtle cues that nod toward how the Laredo line might evolve.” Yes, it’s another JPP lift kit with BFG knobblies, but the retro 17-inch wheels and the southwestern-style blanket upholstery are *chef’s kiss.*
Jeep Gladiator Red Rock
The Jeep Gladiator Red Rock concept, is more than a concept. “In recognition of the club’s unwavering commitment, the Jeep brand and Jeep Performance Parts (JPP) by Mopar collaborated to design and build a custom 2026 Jeep Gladiator Rubicon, playfully named “Red Rock,” as a dedicated donation vehicle for the Red Rock 4-Wheelers.” In case you’ve never heard of that club, they’re the volunteers who help preserve and maintain the trails of Moab, Utah, and put on the annual Easter Jeep Safari. So, as Jeep explains, “rather than creating a showpiece, the team engineered a true workhorse, purpose-built with the tools, capability and durability needed to support year-round trail maintenance and cleanup efforts across Moab’s rugged terrain.” The company donated this truck to the Red Rock 4-Wheelers to say thank you.
Jeep XJ Pioneer
The Jeep XJ Pioneer concept, “marks the moment the original 1984 Cherokee changed the SUV landscape, tying that legacy to 85 years of Jeep heritage and the Cherokee nameplate’s 2026 return.” Wait, there are beaded seat covers? Yes? Okay, then count us in. Top marks to the engineers and designers who looked at this lovely ‘80s classic and decided to keep it pristine. If we had to pick a winner, this’d be it.
Of course, there are no right answers here. Let us know, which one are you taking out on the trails?
“Our annual trip to the Easter Jeep Safari gives our Mopar designers and engineers a wonderful opportunity to put their latest ideas and innovations to the test on some of the toughest terrains we can find,” said Darren Bradshaw, senior vice president of Mopar North America. The event also brings the company’s engineers and leaders face to face with their fans, getting feedback in real time. Other car companies should take notes.
