Beauty, style, and speed. These three words describe Formula One, the sport loved around the world. With a sport so palpable, it’s always an exciting weekend to watch the race. When it’s right in your backyard — the Circuit Gilles-Villeneuve in Montreal, to be exact — it’s even more so.
With the Montreal Grand Prix around the corner, ROYALMOUNT has revealed its second edition of Concours ROYALMOUNT: an exciting experience open to all who appreciate automotives. From May 14th to May 24th, the event will feature never-before-seen supercars, cultural activations, and the grandest showcase of automotive and motorsport, making it the central hub of entertainment for race week in and around Montreal.
Inspired by the world’s most prestigious showcases, the Concours ROYALMOUNT is a celebration of rare and coveted automobiles; design, beauty, heritage, and masterful engineering take centre stage. The second edition of the Concours ROYALMOUNT will feature a carefully chosen lineup of 20 vehicles from various private collections — including cars from Automobiles Etcetera Luc Poirier.
A multidimensional experience, Concourse ROYALMOUNT is made for automotive and motorsport enthusiasts at every level, inviting all visitors to experience each part of the ten-day event. From interactive installations to family-friendly programming and luxury brand collaborations, this is a celebration all things automotive: performance, luxury, design, and community collide.
Concours ROYALMOUNT Programming
May 14-20: Concours Showcase
Throughout the week, a unique selection of 20 unique supercars and hypercars will be on display in the mall. Visitors can enjoy a rare opportunity to experience the sort of vehicles that are seldom seen by the public. Plus, attendees can vote for their favourite vehicle on the ROYALMOUNT app for a chance to win daily prizes — participants may cast up to one vote per day.
May 16–18: Junior Race Circuit
Taking place over the long weekend, this daytime activation invites children (aged 8 and under) to the Urban Park, where they can experience Formula 1™-inspired mini racetracks. Driving electric, luxury-inspired miniature vehicles, young visitors can navigate circuits inspired by iconic tracks, introducing the next generation to the world of performance through play.
May 14-18: F1 Race Simulator, Presented by TUDOR
Ready to step into the driver’s seat? With the TUDOR F1 Simulator — located in front of the TUDOR Boutique — visitors can experience the thrill of Formula 1™. Designed for maximum precision and realism, this immersive activation brings visitors closer to the world of high-performance racing through cutting-edge simulation technology.
May 8-24: Official Merchandise Partner
Official CGV™ merchandise — think caps, tees, and pullovers from the Circuit Gilles-Villeneuve collection — will be available for purchase at the ROYALMOUNT concierge desk. Designed as both race week essentials and lasting keepsakes, these pieces will extend the experience beyond the events.
May 23: Cars & Coffee
To close Concours ROYALMOUNT, Cars & Coffee closes Concours ROYALMOUNT with a high energy finale as it returns to the ROYALMOUNT Annex. Distinct from the aforementioned showcase of exotic cars, this community-driven gathering brings together collectors, enthusiasts, photographers, and families around a diverse lineup of classic and performance vehicles, alongside handpicked music in a vibrant, open-to-all atmosphere.
During the Montreal Grand Prix race week, Concours ROYALMOUNT is the place to be. For more information, please visit the ROYALMOUNT website.
FEATURE PHOTO COURTESY OF ROYALMOUNT.
