On Friday, May 22nd, as Formula 1 fever took over the city for the Canadian Grand Prix weekend, SHARP welcomed an exclusive group of guests to an intimate evening in Montreal celebrating the arrival of the extraordinary Cadillac CELESTIQ. Timed to coincide with one of the most electric weekends on the city’s cultural calendar — and Cadillac’s first-ever Formula 1 race in Canada — the event captured the unmistakable energy and anticipation surrounding the brand’s next chapter in global performance and luxury.
Set within a refined gallery-inspired Automobiles Etcetera showroom in Montreal, the evening brought together leaders in design, motorsport, luxury, and culture for a first-hand look at Cadillac’s groundbreaking all-electric flagship. Outside, the city buzzed with the sound of race cars and packed terraces as Formula 1 fans filled the streets ahead of the weekend’s action at Circuit Gilles-Villeneuve. Inside, guests experienced a more intimate expression of performance — one rooted in craftsmanship, innovation, and modern luxury.
From the moment attendees arrived, the CELESTIQ commanded attention. Positioned beneath dramatic architectural lighting, the hand-built sedan’s sweeping silhouette and illuminated design details created an unmistakable presence within the space. Rarely seen in public and produced in extremely limited numbers, the CELESTIQ offered guests a unique opportunity to experience one of the automotive world’s most ambitious luxury vehicles up close.
The evening also marked a milestone moment for Cadillac as excitement built around the brand’s Formula 1 debut in Montreal — a significant occasion for both Canadian motorsport fans and the American luxury marque. Conversations throughout the night naturally turned toward Cadillac’s rapidly growing presence on the global racing stage, with guests discussing the momentum surrounding the Cadillac Formula 1 Team and the significance of its first Canadian Grand Prix appearance.
Throughout the event, guests were invited to explore the craftsmanship and innovation behind Cadillac’s ultra-luxury EV. Conversations centered around the vehicle’s bespoke production process, advanced technology, and the meticulous attention to detail that defines every CELESTIQ commission. With its panoramic smart-glass roof, sculpted fastback profile, and handcrafted interior finishes, the vehicle blurred the line between automotive engineering and contemporary art.
One of the evening’s highlights was an immersive materials presentation inspired by Cadillac’s personalized commissioning experience. Guests were presented with two unique specifications of CELESTIQ that showcased the wide range of customization available to prospective owners. The installation underscored the philosophy behind the CELESTIQ: no two examples are ever truly alike.
Adding to the atmosphere, guests enjoyed elevated cocktails and curated culinary offerings throughout the night while DJs and ambient lighting transformed the venue into a sophisticated social lounge. The energy of Formula 1 Weekend could be felt throughout the evening, with racing enthusiasts, tastemakers, and industry insiders gathering to celebrate both Cadillac’s future in motorsport and its bold vision for modern luxury.
As the night came to a close, attendees departed with a deeper appreciation for the artistry and ambition behind the Cadillac CELESTIQ. More than simply a vehicle, it stood as a statement of craftsmanship, individuality, and innovation — perfectly suited to a weekend in Montreal defined by speed, spectacle, and the future of performance.
