To mark the brand’s 150th anniversary, Piaget spent 2024 reminding the world that when it comes to sculptural cases, glamorous 1970s re-editions, and ultra-thin mechanical movements, no one does it better. If you didn’t get quite enough best-in-class watchmaking with the launch of the decadent Polo 79, and the record-setting Altiplano Ultimate Concept Tourbillon, however, don’t worry. At this spring’s Watches & Wonders Geneva, in addition to a new version of the Polo 79 in white gold, Piaget introduced several new versions of the Andy Warhol, one of its funkiest relaunched designs from the disco era. Named in honour of its most famous patron (Warhol is said to have owned at least seven Piaget watches) and available in an array of covetable stone dials, the Andy Warhol represents an opportunity for discerning collectors to get their paws on an important piece from Piaget’s golden era. Not only that, in the spirit of the iconic pop artist, anyone who buys an Andy Warhol has the option to customize its case, dial, hands, and strap to suit their own taste (or wardrobe.)
The Andy Warhol builds on the 15102, an original design from 1972 which featured an oversized 45mm cushion-shaped case incised with Piaget’s signature godroons around its bezel. The 15102 was produced for less than a decade before being revived in 2014 as the Black Tie. The collection officially relaunched as the Andy Warhol in December 2024, upping the ante significantly with a Clou de Paris hobnail pattern inscribed into the white gold bezel and a shimmering blue meteorite dial.
This year, at Watches & Wonders Geneva, the brand raised the stakes again with an iteration of the Andy Warhol with a shimmering blue and green opal dial — which was said to be Yves Piaget’s favourite gemstone — and a bezel set with three concentric rings of baguette-cute blue sapphires. Other new editions see the Andy Warhol receive a slightly more understated, but equally decadent, treatment with a selection of dials made from orange and brown tiger’s eye, as well as a choice of green or white meteorite dials.
Of course, if none of the à la carte options available from Piaget strike your fancy, the brand invites its clients to follow in Warhol’s footsteps and create something original. Using a configurator tool on Piaget’s website, you can customize your Andy Warhol watch with a choice of white or pink gold cases and ten different hard stone dials including onyx, jade, cornaline, and turquoise. There’s also an option to choose between two handsets and a selection of five coloured alligator leather straps. For anyone with a yen for jewellery design (not to mention the $71,000 sticker price — which can go up depending on what options you choose), it’s a rare opportunity to make your mark on a 20th-century classic.
Learn more about the Piaget Andy Warhol.
