North American motorsport has never chased style — it has set it. Consider Carroll Shelby, the 24-hour racing icon whose Western hats and open collars have endured as relentlessly as his long stints at Le Mans. Or Mario Andretti, who brought his signature dressed-down bombers and racing aviators to everything from NASCAR to Indy. Even Quebec’s own Gilles Villeneuve knew his way around a well-cut terrycloth polo — almost as well as he did Watkins Glen.
That legacy of effortless, distinctly North American style is very much alive today — just take a look at Tommy Hilfiger’s new collaboration with the Cadillac Formula One Team. As the constructor’s exclusive fanwear partner in its debut year, Tommy Hilfiger has launched a capsule that seamlessly blends motorsport heritage with contemporary, street-ready menswear.
“For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way.”Rytz Goldman, Tommy Hilfiger’s Global Brand President
As you’d expect from Hilfiger — a brand that first ventured into F1 in 1991 with Team Lotus, and later worked closely with Lewis Hamilton during his time at Mercedes-AMG F1 — the collection offers a fresh take on trackside dressing, while still paying homage to racing tradition. That means varsity jackets with baseball collars, richly embroidered caps, and crew-neck sweatshirts emblazoned with bold chevrons. Replica pieces deliberately echo the official team kit and, from the T-shirts to gilets and hoodies, every piece is elevated with moisture-wicking performance fabrics.
In its refined palette of red, white, and black — which come together best in a bold, pure-cotton bandana that features a speedometer motif — the collection captures the spirit of race culture, and will feel at home on the track, in the stands, and beyond. But, as Lea Rytz Goldman, Tommy Hilfiger’s global brand president, notes, that was by design.
“This collection celebrates the Tommy Hilfiger brand’s legacy in Formula One and the sport it has become today,” says Rytz Goldman. “For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula One Team allows us to create prep classics that are confident, collectible, and made for fans.”
The move into lifestyle apparel is something we’ve increasingly been seeing across the Formula One grid. Yet few designers — and even fewer teams — have managed to fuse luxury men’s fashion with classic motorsport aesthetics as effectively as Tommy Hilfiger has. Checo Pérez was recently named the brand’s latest global menswear ambassador, and he’ll wear pieces from the collection throughout the year, as will his Cadillac Formula One Team teammate, Valtteri Bottas.
The collection will also evolve and expand across the season. Available both online and in worldwide stores — including tommy.com and select Tommy Hilfiger locations across Ontario, British Columbia, Quebec, and Alberta — additional race-specific pieces will drop throughout the year, allowing fans to tailor their support to individual events in key North American cities. Think of it as a strategic shift — capturing the energy and visual identity of Miami, Austin, and Las Vegas in city-inspired ‘Race Specials’ set to feature unique colourways, local artworks, and updated graphics. Fans won’t just be backing their favourite driver or team — they’ll be championing each specific race, shifting their support into the highest possible gear.
Cassidy Towriss, chief brand advisor for the Cadillac Formula One Team, says this was the aim: to “bring together two iconic American brands with a shared belief in design, performance, and cultural relevance.”
“Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building,” she adds. “The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula One Team takes shape on and off the track.”
It’s a new way of looking at fanwear, but Tommy Hilfiger has always been a driving force in luxury motorsport apparel. Last year, for instance, the brand sponsored F1 The Movie, enlisting Damson Idris to push the sport into new cultural spaces with mechanic shirts, tailored Japanese denim, and leather moto jackets featuring the fictional APXGP team logo.
This launch, then, sees life imitate art in many ways. And it’s not just an exciting debut year for the Cadillac Formula One Team — it’s a win for fans too. Because Tommy Hilfiger, following in that bold North American tradition, may always have had its finger on the pulse — but now its foot is to the pedal.
