Across the automotive spectrum, few brands are as obsessed with driving performance, speed, and power as the mighty Mercedes-AMG. They are not solely built to beat lap records, nor is their focus narrowed only on creature comforts — these are vehicles thoughtfully designed to stir the senses and craft emotional connection.
As Mercedes-AMG celebrates its 55th anniversary, it was only fitting to take a proper deep-dive into the legendary marque’s past, present, and future. With innovative electrification solutions it’s a brave new world for the brand; a new adventure that has opened up previously unseen opportunity. Between the new all-electric EQ range, the hybrid-assisted AMG models, and the forward-thinking superstar AMG ONE, the future of AMG is an exciting one.
To properly capture the moment, SHARP travelled to Germany taking the opportunity to capture the Mercedes-AMG world for your viewing pleasure. Scroll on for our three-part video series, as well as our ongoing editorial coverage of all things AMG.
Explore The World of Mercedes-AMG
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Predicting the future is a notoriously risky undertaking, but that doesn’t make it any less fun. That’s why SHARP’s most watch-obsessed editors have put their heads together to foretell the key trends we expect to be talking about in 2026.
Head to the link in your bio for the full breakdown.
Words: @_____.jeremy._____ and @justinmfrost
Photo 1: courtesy of @bvlgari
Photo 2: courtesy of @cartier
Photo 3: courtesy of @louisvuitton
Photo 4: courtesy of @longines
With our feeds full of throwbacks from 2016, we dug through the SHARP archives to find one of our favourite cover shoots: #HenryCavill gracing our April 2016 issue.
Head to the link in our bio to revisit a piece of SHARP history.
Words: Greg Hudson
Photography: Simon Emmett
Styling: Nathalie Riddle at Wib Limited
Grooming: Ciona Johnson-King at aartlondon using Lab series.
Stylist Assistant: Rosie Arkell-Palmer
Designer & Developer: Colin Rabyniuk
Shot on Location at the Mandarin Oriental Hyde Park, London
On Thursday, in Florence, @soshiotsuki, recent LVMH Prize winner presented their A/W 2026 Collection titled “In Florence” at @pittiuomo_official. Designer Otsuki who was a guest designer for Pitti Uomo hails inspiration from Giorgio Armani-style tailoring worn by Japanese salary men in the ‘90s and ‘00s, with soft, yet well-defined silhouettes, that exuded an innate, comfortable luxuriousness. At the link in bio, we break down what is making @soshiotsuki one of the most sought after up-and-coming brands.
Words and video: @shooting.people
Cover photo courtesy of @soshiotsuki
Almost four years since “Harry’s House”, @harrystyles will release his fourth album titled “Kiss All the Time, Disco Occasionally”, set to come out March 6th.
Photo 1: by Johnny Dufort, courtesy of Sony Music Entertainment
Photo 2: courtesy of Sony Music Entertainment
Deep in the desert of Saudi Arabia, the @defender Dakar D7X-R is being put to the ultimate test at the 2026 Dakar Rally.
As a company, Land Rover has been here before, of course, long before the Dakar Rally became the domain of purpose-built prototypes. A Range Rover won the inaugural Paris–Dakar Rally in 1979, and then did it again in 1981. After that, the brand solidified its reputation far from timing clocks and podiums.
At the link in bio, we take you behind-the-scenes for an exclusive look at how the @defender Dakar D7X-R is holding up against this near impossible feat.
Words: @colinmarkhacking
Photos exclusive to SHARP Magazine, courtesy of @defender
Photo 1: @mchphotocz
Photo 2, 3 + 4, 5: @defender
Photo 6: @gooden_images
With the turn of new year, @dior is taking this fresh beginning as a way to reintroduce itself. With an appetite for innovation but balancing this feat with a pursuit to respect the House’s heritage, this Spring-Summer 2026 campaign shot by David Sims is the perfect embodiment of this delicate mix. Dive deeper into this collection at the link in bio.
Photos courtesy of @dior
Photography & Film Direction: David Sims
Stylist: Benjamin Bruno
Manacurist: Ama Quashie
Talents: Kylan Mbappé, Louis Garrel, Paul Kircher, Greta Lee
Hair & Makeup for Kylian: Luna Betsh (Makeup Artist), Guido Palau & Brice Tchaga (Hairstylists)
Director of Photography: Benoit Delhomme
Set Design: Poppy Bartlett
Models: Laura Kaiser, Saar Mansvelt Beck, Sunday Rose
Hair & Makeup for Greta, Louis Paul, and Models: Yadim Carranza (Makeup Artist), Guido Palau (Hairstylist)
Less about skipping alcohol, more about drinking better. We spoke with two experts on how today’s non-alcoholic cocktails focus on flavour, texture, and craft, showing that a great drink doesn’t need booze to be taken seriously. Head to the link in our bio for our selection of non-alcoholic drink recipes and more on how to spice up your mocktails at home.
Image 1,2 + 4: courtesy of @simplthings.to
Image 3: courtesy of Rundle Bar/Fairmont Banff Springs
Our favourite trend of the evening? The use of brooches and other accessories to spice up the traditional suit. Example A,B and C: @patrickschwarzenegger, @kingofbingo, and @tramell.tillman.
Photo 1 + 2: Getty
Photo 3: courtesy of Audemars Piguet
