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It’s been years since non-alcoholic spirits made their way into the mainstream, and modern drink menus are embracing the moment. As the alcohol-free movement has expanded, it has prompted an introspective look at our drinking culture.
Despite 10,000 documented years of humans imbibing alcohol, there’s no doubt that things are changing — and the path towards this point is just as complex as the flavours that commit a great cocktail to memory.
Dive deeper into this topic at the link in bio.
Words: @cheerstohappyhour
Photo 1: Sacha Roy
Photo 2 + 3: Lukas Lavoie
Have you ever wondered what it’s like to attend the Rolex 24 at DAYTONA?
For 2026, SHARP was on the ground with @rolex to watch the 24-hour endurance race, to see how it all comes together, and to spend a bit of time with five-time Daytona champions (and Rolex Testimonees) Scott Pruett and Hurley Haywood for their insights on the race and its connection to the beloved Swiss watchmaker.
Video: @the_sharp_man
#HeatedRivalry stars @connorstorrieofficial and @hudsonwilliamsofficial carry the Olympic torch ahead of the #MilanCortina2026 Games.
Video via @milanocortina2026
Véronique Nichanian’s triumphant tenure as the artistic director of the @hermes men’s universe came to an end on Saturday evening, with the presentation of her final collection, for Fall-Winter 2026.
Words and video: @shooting.people
At #MensFashionWeek @christianlouboutin unveiled Men’s Creative Director @c.syresmith’s debut Men’s Fall/Winter 2026 collection through an immersive exhibition at the intersection of fashion, art, music, and history. An avant-première capsule dropped January 22, ahead of the full collection arriving this June.
Photos by Kasia Wozniak, courtesy of @christianlouboutin
@adidas and @humanrace officially launch today the EVOLUTION Pro, merging advanced performance engineering with Pharrell Williams’ visionary design.
Photos courtesy of Humanrace x Adidas.
Much like how Canada tends to define its identity, both culturally and politically, by what it isn’t — “We’re not American” — we’ve often described our style the same way. Canadian style existed in the space between other, louder fashion identities, borrowing along the way alongside the stereotypes. You know them. Lumberjacks and hockey players. Plaid flannel. The Canadian tuxedo. Boots and touques. The clichés are familiar, but they’re rooted in geography and climate. Head to the link in bio to dive deeper into this topic.
Words by @benzirk
Photo by @shooting.people
This just in: on February 6 in Milan, the stars of Canadian hit show @heatedrivalrycrave will carry the torch at the 2026 Olympic Winter Games Opening Ceremony.
Photo: Getty
